Neresheim, Baden-Württemberg, Germany
• Project Lead for Amazon USA with integration of SEO-optimized contents on focused product groups, performance marketing activities and pricing strategies. • Project Manager for front-end M&A activities between GARDENA and Orbit USA. • Working closely with the Regional Director, play a critical role in forming the strategy, direction and priorities of the Region. • Develop an understanding of the particular and special/unique needs of each country within the Region and work with key stakeholders to identify and promote significant growth opportunities to drive in crystallising and realising strategies. • Identify global ‘white spots’, analyse potential and develop strategies for optimum market entry. • Formulate business cases to present for strongest chance of success in both new product, customised product, or new market opportunities. • Participate as a member of selected working groups and project teams for identified initiatives, particularly related to the formulation of plans and priorities of relevant platforms in the 2025 Divisional Strategy. E.g. Japan/Asia and North American growth. • Working closely with the country Distributor and customer channels to deliver on joint plans. • Be an active member of the Region 5 Management team, contributing to and supporting Subsidiary and Distributor business activities globally. • Preparing reports & presentations and data analysis as required • Communicate, collaborate and engage proactively with key internal stakeholders in Sales, Marketing, Category and shared service departments of the Division. • Lead of central coordination to ensure effectiveness of role.
• Profit and loss responsible for the Gardena brand in these countries. • Development of a strategy in the UK changing the way of distribution to address the main target group, passionate gardeners. • Implementation of the “Ambassador Store Concept”, allowing the brand to reflect its value in store and using this point of difference to expand into Garden Centres. • Addressing the digital channel as marketing instrument with an extra resource driving our presence in Social Media with our own Instagram-, Youtube- and Facebook accounts as well as starting being in online trade- and consumer publications, improvement of SEO and SEA, launch of new influencer campaign whilst developing footprint of influencers and creation of newsletters for customers and Sales Force. • Expanding the attendance at consumer and trade shows in both countries, including Chelsea Flower Show and Glee Show in the UK and Bloom and Hardware Association Show in Ireland. • Expansion of bespoke local content to be used in gardening magazines. • Strong development of PR relations. • Responsible to implement a new pricing approach reflecting the innovative and qualitative heritage of the brand. • Establishing our distributor in Ireland, including new strategic orientation with a go-to-market concept and targeted marketing spending’s. • Part of project team to implement a new warehouse within the UK due to Brexit uncertainty and needed improvement of lead time to serve customers.
• Internationally oriented key position with direct turnover-, earnings- and budget responsibility for the assigned accounts: Bauhaus, Hellweg, Dehner, BayWa, Metro, Real, Media. • Working on new innovative concepts and strategies to further strengthening and developing the consumer business with the core brands Gardena and McCulloch. • Preparation and independent execution of negotiations and annual meetings with managing directors in the sector. • Strong development of Bauhaus, operating in 20 countries within Europe, not only after national, but international clearly defined targets. • Leading negotiations in several European countries in the English language. • Together with the team main counterpart in all sales relevant topics, from customized assortment definitions on pegboards in store and online, advertisement article definition and planning as well as securing centrally defined measures for the sales representatives. • Part of a consultant project addressing international pricing harmonization with consequent implementation at customer base. • Additional project within the private label business for the McCulloch brand.
• Supporting development of new marketing concepts and strategies • Regular turnover and sales distribution analyses • Collaboration with European Marketing, Sales Force, Key Account Management and external agencies. • Organisation and support of Roadshows, Customer Innovationdays and fairs.
• Leader in all international rail traffic transports. • Disposition of Just-in-time as well as heavy haulage transports across Europe. • Organisation and coordination of respective drivers. • Handling of claims. • Invoicing of own customer base. • Customer Service as well as acquisition of additional customers.
• Leader in all heavy haulage transports as well as prefabricated houses. • Responsible for special-permit-applications at national and international authorities for executing heavy haulage transportations. • Disposition, organisation and controlling of own drivers as well as the external charter service. • Controlling inbound and outbound invoices • Customer support and service, acquisition of new customers and handling of claims.
• Recording all orders for the international refrigerated transport department. • Supporting invoicing-, accounting- and disposition department