Heidelberg, Baden-Württemberg, Germany
"I see the big picture, I back it with data, and I bring people along." With over 15 years of top management experience in global industrial B2B companies, I bridge the gap between visionary strategy and structural scalability. My focus is not on purely tactical execution, but on designing the systems and frameworks that make organizations future-proof. What I bring to the table: Transformation & Structure: I design processes and organizational structures that enable sustainable growth in complex matrix environments and break down functional silos. Innovation & Digitalization: I implement cutting-edge technologies—such as AI solutions, data-driven marketing, and predictive sales—as strategic levers to drive enterprise efficiency. Integrative Leadership: I lead international, decentralized teams and empower them through a modern leadership culture to achieve operational excellence autonomously and with clear purpose. Global Mindset & Cultural Agility: My experience in managing large-scale regions has shaped my deep understanding of intercultural dynamics. I navigate global markets with confidence, possess a high degree of international mobility, and excel at successfully adapting global corporate strategies to local contexts. My strength and passion lie in roles with a strategic mandate, where I can synergistically align business growth, technological innovation, and organizational development. I see myself as an architect of future-ready systems, empowering international teams to translate strategy into measurable success.
As Global Director, I am responsible for the holistic steering and transformation of our worldwide marketing and communication strategies. My focus is on measurably increasing market share and revenue through innovative global brand leadership, data-driven digital sales initiatives, and the development of future-proof learning ecosystems. I lead and develop a local team (direct reports) and a global team (functional lead) and act as a strategic interface between Marketing, Sales, and Product Management to maximize global business outcomes.
Leading the organization towards further growth and transformation, I headed the business areas of Sales, Marketing, and Product Management. My responsibilities included creating and executing growth and scaling strategies to drive progress, as well as enhancing entrepreneurial structures and processes to optimize operations. I also focused on cultivating a positive and inclusive company culture, fostering growth and development among the team, and providing valuable guidance in the development and implementation of the company's strategic direction. From June 2022, I served as an external advisor at Lindy, subsequently joining the company in May 2023 as interim COO.
As an Executive Consultant, I drove strategic organizational development, cultural transformation, and agile leadership, primarily for medium-sized technical industrial companies. I excelled at conceiving and implementing comprehensive change projects that aligned processes, structures, culture, and values to unlock full employee potential. My approach balanced key performance indicators with a human-centric leadership style, cultivated alongside a dedicated team. My extensive experience as a Keynote Speaker and Executive Coach, combined with a robust network, further strengthened my ability to lead and evolve organizations at the highest level. From Mai 2021 to December I acted as Executive Consultant and joined as Managing Partner in January 2022. From June 2022 I was advising Lindy which I later joined as Interim COO.
As part of the executive management team of a global specialty division within FUCHS Group (group revenue > €3 billion), I was responsible for both regional business leadership and global marketing strategy. I held full commercial responsibility for Latin America and Iberia, managing five subsidiaries and a wide network of partners across multiple countries. I developed and implemented growth-oriented business strategies, built sustainable local structures, drove key account expansion and supported strategic M&A and market entries in the region. In parallel, I led the global marketing department — defining brand strategies, rolling out global campaigns, and steering the organizational development of marketing across regions and industries. Key Responsibilities: – Regional P&L ownership – Leadership of decentralized, international teams across 10+ countries – Global corporate and product brand ownership – Strategic sales development, market entry, and partner management – Campaign design and global rollout to cross-functional sales organizations Focus Areas: Strategic Business Development • International Sales & Marketing • B2B Growth Strategies • Cross-Functional Leadership • Go-to-Market • Brand Management • Organizational Design • Global Campaigns • Intercultural Collaboration
Introduced a regional divisional business strategy - defining the core values and long-term objectives for my area of responsibility - market driven and product-wise. Aligned the organizational structure and created a targeted action plan to facilitate & successfully reach measurable outcome. (KPIs) Region: Spain & Portugal Defined and executed the local marketing strategy to achieve business goals - focussing on target markets, goal-oriented positioning, holistic messaging and targeted sales support. Successfully completed a part-time executive education in General Management at IESE Business School in Barcelona.