Rotterdam, South Holland, Netherlands
A specialist with 10+years at Unilever, working at the intersection of executing creative and brand strategy across Europe, global markets and transformation programmes. I am part in cross-regional projects in delivering brand systems, identity and execute artwork packaging and print management for iconic brands including Knorr, Hellmann’s, Dove, Vaseline and Rexona across multiple markets simultaneously. I bring the combination of strategic involvement and operational knowledge: from contributing to brand strategy conversations with Director level stakeholders, to building the governance systems that ensure strategic intent lands consistently in market. I continuously work to further my education by attending workshops, fairs and congresses to learn about new innovations and up-skilling myself and am currently completing Marketing Data Science programme at Brand University Hamburg (expected completion Summer 2026), a deliberate investment in myself for beeing future-fit. Driven by my purpose „Going to a place never gone before and always coming back as a richer version to process better’ fuels my commitment to positive change by bringing new outside in and inspire collective greatness. I’m committed to breaking barriers, creating opportunities, shaping a better future for packaging, products and environment, and making a meaningful impact, no matter how small. Acting as speaker for print and packaging, and as lecturer at Unilever Packaging Foundation and various Universities, I like sharing my practical gained global knowledge and experiences. - - Member of the board of #cnetz, a think tank that sees digitalization as one of the central challenges for future viability and for further development of coexistence, whether social, cultural, political or economic.
ABOUT SUN BRANDING SOLUTIONS: Sun Branding Solutions is a global Brand Lifecycle Management agency delivering services across the entire packaging launch process for your brands, from creative design through to legal sign-off. We work with market leading FMCG brand owners, private label retailers and pharmaceutical companies across Europe and North America, to develop and implement expansive global brand creation and management solutions. We bring together every part of the packaging launch process, under one umbrella, to streamline the entire packaging launch process. We help clients achieve global brand consistency and improve speed to market. MY ROLE: + Responsible for delivering professional Artworks and packaging across the category Personal Care/Oral Care of Unilever. + Connecting with Unilever Global or Local Brand Management as early as possible in the process to agree planning and project timing as well as print runs and technical realization. + Supporting directly the clients business in terms of general managing the projects throughout the different phases of graphic development and as such supporting Marketing, Technical Department, Procurement and Supply Chain expectations. + Facilitating the process between the broad range of Design Agencies, Printers and Sun Branding Solutions.
ABOUT DSN: DSN provides leading-edge graphic design services for clients of all sizes, strengthens brand value and affinity between brands and consumers by executing their supply chain management. MY ROLE: On-site Unilever Foodsolutions (NL-Rotterdam - D-Heilbronn): Brand: Knorr * Bringing packaging process onsite alive; * Managing the day to day requirements and expectations of the client; * Advising Artwork Production Specialist and Marketing on best practice in design and artwork changes in order to manage cost, timing and complexity. On-site Ferrero MSC (B-Antwerp - D-Frankfurt/Stadtallendorf): Brands: Ferrero Rocher, Rond Noir, Die Besten, Pocket Coffee, * Coordinating artwork and print projects as an interface between design agencies, Graphic Chain, Technical Management/R&D, international distribution, marketing department and printing houses; * Ensuring seamless workflow between all participants, * Working on technical solutions between Graphic Chain, print buying and marketing.