Ulrika Lindsjöö

Head of Marketing Nordics/South/Israel

Greater Stockholm Metropolitan Area

About

Experienced B2B Marketing professional with a demonstrated history of working in fast-paced SaaS companies in remote and distributed organisations. Skilled in Marketing Management, Brand building, Marketing Automation, ABM, Social Media, Campaign Management, Event Management. Experience from working on strategic and tactical level in Nordic and EMEA.

Experience

  • Regional Marketing Manager at Workato
    Mar 2022 - Present · 4 yrs 5 mos

    Building pipeline and brand awareness for several regions in EMEA in a high-growth, fast paced SaaS organization. Partnering closely with Sales leaders, SDR, CSM and Corporate Marketing teams to create effective demand generation campaigns across various off/online channels.

  • Field Marketing Manager - Nordics at Blue Prism
    Oct 2019 - Mar 2022 · 2 yrs 6 mos

    Managing marketing in Nordic region including strategy, planning and execution. Strong focus on building brand awareness and lead generation. through all type of channels; digital campaigns, ABM programs, virtual/f2f events, PR and paid social.

  • Digital Marketing Consultant and Team leader at Fluido - We bring customer data to life
    Aug 2018 - Oct 2019 · 1 yr 3 mos

    Digital Marketing Consultant/Project Manager with focus on marketing automation projects based on Salesforce platform. Team leader for a group of six consultants.

  • Questback (3 yrs 1 mo)
    • Marketing Director - Nordics
      May 2017 - Aug 2018 · 1 yr 4 mos

      Responsible for managing strategic and tactical marketing programs to build awareness and generate leads in Nordic region. Leading the Nordic marketing team and member of Nordic Leadership team, working close together with Sales.

    • Marketing Director - Sweden
      Aug 2015 - May 2017 · 1 yr 10 mos

      Responsible for developing marketing plans and execute marketing programs for Questback Sweden. Member of a global marketing team. Strong focus on digital marketing, lead generation and account based marketing. Working with marketing automation (Marketo), social media, content marketing and SEO.

  • IBM ()
    • Portfolio Marketing Manager - Nordics
      Jul 2013 - Aug 2015 · 2 yrs 2 mos

      Marketing Manager for IBM Commerce solutions in Nordic region. Developed marketing plans in close cooperation with Solution Experts, Sales, IBM Partners and Inside Sales teams. Worked with influencer marketing programs, social media, lead generation and events.

    • Field Marketing Manager, Industry Solutions
      Jan 2011 - Jul 2013 · 2 yrs 7 mos

      Field Marketing Manager for Industry Solutions, Software group, IBM Sweden. Team leader for Demand Generation team.