Ulf Zühlke

DO WHAT YOU LOVE BUT DO IT FOR GOOD || Brand Development & Strategy for Positive Change || Regenerative Marketing & Coaching

Eupen, Walloon Region, Belgium

About

“𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘄𝗲 𝗹𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲, 𝘄𝗵𝗼 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲” (Maja Göpel) To shape a sustainable future, we need to change systems and rethink how we act. Hey, I'm Ulf, a communications expert with more than 10 years of experience in the colorful world of advertising and marketing, who changed course to a path with more purpose and a positive impact on the polycrisis. Together with like-minded people, I develop innovative paths towards positive change – combining strategy, creativity, and implementation. As a 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗳𝗼𝗿 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁, I help ventures build strong, authentic brands. My focus lies on: 𝗕𝗿𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Regenerative and sustainable strategies for impactful positioning. 𝗩𝗶𝘀𝗶𝗼𝗻 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻: Guiding businesses to clarify their purpose and goals. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Turning ideas into actionable campaigns and meaningful connections. I am a global citizen born in Germany, lived briefly in Cataluña and since 6 years in Belgium. 🇩🇪German is my mother tongue 🇬🇧🇺🇸 I speak English fluently (C1) 🇪🇸My Castellano (ESP) is still well and can quickly reach the next level again Also I am currently brushing up on my French 🇫🇷 Let’s connect to co-create a future worth living and a good life today. #deep diver #dreamer #strategist #creative #voice #businessDeveloper #watchman

Experience

  • bobbie Baustoffhandel 4.0 (1 yr 7 mos)
    • Marketingleitung
      Apr 2025 - Present · 1 yr 4 mos

    • Marketing Specialist
      Jan 2025 - Apr 2025 · 4 mos

  • Navigator for Positive Impact at re:VOLVER
    Apr 2023 - Present · 3 yrs 4 mos

    “It's about how we live in the future, who we want to be in the future” (Maja Göpel) To shape a sustainable future, we need to change systems and rethink how we act. Together with like-minded people, I develop innovative paths towards positive change – combining strategy, creativity, and implementation. As a Navigator for Positive Impact, I help ventures build strong, authentic brands. My focus lies on: Brand Development: Regenerative and sustainable strategies for impactful positioning. Vision Definition: Guiding businesses to clarify their purpose and goals. Creativity and Communication: Turning ideas into actionable campaigns and meaningful connections. Let’s co-create a world where values lead the way.

  • Volunteer at Initiative Regenerative Marktwirtschaft
    Aug 2023 - Present · 3 yrs

    Push 🤜 the podcast 🎙️on different platforms 🍽️ and cut 🔪 it into delicious 😙👌little snippets of powerful 💥statements to reach more gourmets for a regenerative economy and define #NewWohlstand

  • autarkize (1 yr 2 mos)
    • Business Development
      Dec 2023 - Oct 2024 · 11 mos

    • Manager Customer Journey & Communication
      Sep 2023 - Dec 2023 · 4 mos

  • Health and well-being at Career Break
    Jan 2022 - Apr 2023 · 1 yr 4 mos