Ulf Fogelström

Affärsenhetschef Actemium Trestad, Sverige

Gothenburg, Västra Götaland County, Sweden

About

With an ability to make strategically based decisions independently and in a leadership position. A strength to analyze and identify opportunities and approaches to develop a business. Designing strategies that lead upward forward. Everything is possible. I firmly believe that a "can-do" attitude is the key to success when building a strong team - getting people to excel with a focus on achieving the common goal. "It is all about the people."

Experience

  • Affärsenhetschef at Actemium Sverige
    Nov 2025 - Present · 9 mos

  • Leader, Sweden at LIXIL EMENA
    Apr 2022 - Apr 2024 · 2 yrs 1 mo

    A 3 to 5 year assignment to build a strong GROHE LIXIL EMENA team on the Swedish market, with experience of successful and well-documented sales growth and favorable customer and staff feedback on previous assignments. The assignment ended prematurely due to decisions taken to downsize the organisation in some markets.

  • GROHE (9 yrs 7 mos)
    • General Manager South Adria
      Apr 2020 - Apr 2022 · 2 yrs 1 mo

      A 2 year assignment to change the structure of the Greek region incl. Kosovo and Albania, i.e GROHE South Adria, from a 20 year old license driven market to 100% GROHE incl. complete GROHE employees (FTE's). Demonstrated a leadership that not only supported but also cared for the wellbeing of my team during the COVID-19 lock down. Maintaining focus and determination of reaching the targets and securing the market. Together with the team I succeeded to increase the revenue, in a situation where the circumstances where not always favorable, due to the overall COVID-19 situation worldwide. Increased total revenue from 7M€ to 11M€. i.e 1.6M€ per employee.

    • Country Manager
      Aug 2017 - Apr 2020 · 2 yrs 9 mos

      A 3 year assignment to build, facilitate and manage a complete team. Increased, built and managed the team from 3 to 7 people. Demonstrated a leadership that resulted in a dedicated team, i.e "Dream Team Bulgaria" now to be known as one of the most successful markets in GROHE EMENA. Increased total revenue from 3M€ to 7M€, i.e 1M€ per employee.

    • Area Sales Manager
      Oct 2012 - Jul 2017 · 4 yrs 10 mos

      A challenging, exciting and rewarding assignment with a mission to develop and increase sales in the western region. To create sustainable and long-term business relationships within projects and DIY. In a team of 6, my personal turnover finally amounted to over 50% of the total Swedish turnover. Awarded the GROHE Regional NE Award, Inspire / Passion in 2016. Personal turnover 4.5M€ out of a total of 8M€.

  • Regionsansvarig säljare at Roth Nordic AB
    Jan 2010 - Sep 2012 · 2 yrs 9 mos

    Försäljning med fokus på tappvatten, golvvärme och solenergi. Sales with a focus on tap water, underfloor heating and solar energy.

  • Regionsansvarig säljare at OSO Hotwater AB
    Jan 2005 - Dec 2009 · 5 yrs

    Tillverkning och försäljning av varmvattenberedare avsedda för både hushåll och industrier, 5 till 10 000 liter. Manufacture and sale of water heaters intended for both households and industries, 5 to 10,000 litres.