Ulaş Darcan

Head of Category Business Development Hepsiburada

Istanbul, Istanbul, Türkiye

About

Experience

  • Hepsiburada ()
    • Head of Category Business Development
      Jan 2026 - Present · 7 mos

    • Category Planning Manager / Mobile
      Apr 2022 - Jan 2026 · 3 yrs 10 mos

      - Daily and monthly PnL analysis and controlling - Stock management for Hepsiburada retail business (Smartphone, Tablet, Wearables and Mobile Accessories) - Month-to-go and Year-to-go Total-Paid-Aging stock levels and turnover rate projection for mobile products - Weekly and Monthly Market analysis, total market forecasting and setting market share targets for relevant category managers (brand and sku level) - Guidance for product purchasing based on market analysis, stock levels and turnover targets, daily sales targets and profitability - All data analysis and reporting tools maintenance and feed the Mobile Domain with any relevant data on a daily basis.

  • Demand and Production Planning at Arçelik Global
    Apr 2021 - Mar 2022 · 1 yr

    - Supply planning and tracking based on Plant, Region and Sales Organization worldwide - Supporting and driving Production Planning and Demand Planning teams on each Plant and Subsidiary - Establishing the communication between all Supply Chain parties including Production Planning, Demand Planning, Order Management, Logistics, Product Management.

  • Product Marketing, Pricing and Demand Planning - Mobile Products at Vestel
    Jan 2016 - Apr 2021 · 5 yrs 4 mos

    For Smartphone, Tablet and Mobile Accessories; - Product Pricing and Cost Estimation - PnL Analysis - Managing Sales Deduction - Sales and Marketing Budget Planning and Controlling - Promotion and Campaign Planning and Controlling - Demand Planning and Forecasting Weekly/Monthly/Yearly - Sales Planning and Forecasting and assigning sales targets for Key Account Managers based on weekly sales and sell-in/sell-out performance - Introduction of a new product into the market - Managing and supporting the process in all levels including Sales, Finance, Sales Operations, Logistics, After Sales. - Market/Competitor analysis and product positioning - Managing the negotiatitons and communicating with Vestel HQ and factory side (and vendors for outsourced products) to plan production, delivery, pricing, inventory management.

  • Samsung Electronics (5 yrs)
    • Product Marketing - HHP (Telecom)
      Jul 2014 - Dec 2015 · 1 yr 6 mos

      For Smart Phone and Tablet product group; -Product Pricing -PnL Analysis -Promotion Planning -Budget Controlling -Demand Planning -Sales Forecasting

    • Assistant Manager
      Mar 2014 - Dec 2015 · 1 yr 10 mos

      Promotion from Senior Staff to Assistant Manager

    • Product Manager - Notebook
      Jan 2012 - Jul 2014 · 2 yrs 7 mos

      - Introduction of a new product into the market - Profitability and pricing management and analysis for all product category - Managing weekly/monthly sales using Supply Chain Management in line with customer needs/stocks, product availability, factory capacity and optimum inventory level. - Developing promotional campaigns and marketing materials by using strategic planning and budget managing for the product category - Managing marketing and sales activities and related budgets in order to increase market share. - Controlling and managing the process from initial orders to after sales service. - Managing and supporting the process in all levels including Finance, Sales Operations, Logistics, Service. - Managing the negotiatitons and communicating with Samsung HQ and factory side to plan production, delivery, pricing, inventory management. - Market/Competitor analysis and product positioning