Guido Cardarelli

Principal Product Designer at Zalando -  developer

Berlin, Berlin, Germany

About

I am a passionate multidisciplinary designer with a deep appreciation for nature. My expertise lies in mobile and web user experience, interaction design, and design systems. With a strong background in web front-end development, I bring a holistic approach to my design work. As an Interaction Designer specialist, I am driven by the opportunity to collaborate with teams in solving user problems through a collective design process. I am dedicated to creating accessible and inclusive experiences that cater to a diverse range of users. I firmly believe in the value of continuous learning, and consistently challenging myself to acquire new skills. Over the past eight years, I have worked on diverse projects that showcase my effective research and communication abilities, creativity, attention to detail, and dedication to high design and development standards. What sets me apart is my expertise in designing motion and creating delightful experiences that captivate users while ensuring accessibility and inclusivity. I strive to design interfaces that are intuitive, visually appealing, and considerate of different user needs and abilities. I am committed to leveraging the power of design systems to craft seamless and engaging user experiences. Let's connect and explore how we can collaborate to create impactful designs that resonate with a wide audience.

Experience

  • Principal Product Designer at Zalando
    Nov 2025 - Present · 8 mos

  • Delivery Hero (Berlin, Germany)
    • Lead Product Designer - Design System
      Oct 2022 - Nov 2025 · 3 yrs 2 mos

      • Led the UX Motion Guild, a collaborative group of designers and engineers from various domains, focusing on UX motion design and implementation. • Organized and facilitated guild meetings, mentoring sessions, and design workshops to enhance IxD and UX Motion design expertise across teams. • Collaborated with guild members to create high-fidelity prototypes using ProtoPie and Figma and to run moderated and unmoderated tests to validate product hypotheses. • Advocated for the integration of accessibility and inclusivity principles standards, ensuring that the experiences created were usable and inclusive for all users. • Created comprehensive documentation outlining motion design best practices and guidelines, contributing to improved design quality and consistency by establishing enhanced handover processes. • Played a crucial role in driving the adoption of the design system. • Collaborated closely with product teams to integrate motion design seamlessly into the overall user experience, taking into account accessibility and inclusivity requirements.

    • Senior Product Designer - Design System
      Apr 2021 - Oct 2022 · 1 yr 7 mos

      • Collaborated with cross-functional teams to design and deliver mobile and web-based user experiences for a range of products. • Played a key role in the design system team, contributing to the development and maintenance of a comprehensive design system. • Leveraged the foundations of accessibility and inclusivity within the design system, ensuring that all design components met the highest standards of usability for diverse user groups. • Created thorough documentation for the design system, providing clear guidelines and standards that had a positive impact on design quality and deliverables. • Conducted user research, gathered insights, and translated them into actionable design solutions that aligned with the design system principles. • Worked closely with developers, product managers, and stakeholders to ensure seamless implementation of designs while maintaining design system integrity.

  • Co-Founder at Kiri bio
    Jan 2019 - Oct 2022 · 3 yrs 10 mos

    As a co-founder and designer at Kiri Bio, I played a pivotal role in shaping the physical product's artifacts, the brand identity and driving its marketing efforts. From the outset, I took charge of creating all the brand and marketing materials, ensuring they accurately represented our vision and values. With a keen eye for aesthetics and a deep understanding of our target audience, I crafted visually compelling designs that resonated with customers. These materials served as powerful tools to communicate our unique value proposition and build brand awareness. To amplify our reach, I directed the operations through digital agencies both in Latin America and the USA. Leveraging their expertise, I collaborated closely with these agencies to implement strategic marketing campaigns across various digital platforms. Through meticulous planning and effective coordination, I ensured the seamless execution of these campaigns, driving engagement, generating leads, and ultimately contributing to the growth of Kiri Bio. LATAM - https://lat.kiri.bio US - https://kiri.bio

  • Senior Product Designer at emlen.io
    Jun 2020 - Apr 2021 · 11 mos

    As a Sr. Product Designer at Emlen, I collaborated closely with the Product Manager and stakeholders to conduct UX research, design the product from scratch, and successfully launch it. Our user-centered approach and seamless partnership led to a compelling user experience that resonated with B2B customers. The product's successful acquisition of customers showcased our dedication to usability and market needs.

  • Product Designer at Fanomena GmbH
    Sep 2018 - Jun 2020 · 1 yr 10 mos

    In an agile environment, I delivered cutting-edge designs for Fanomena's solutions (Leads, Events, Talent). I conducted research and aimed for UX success metrics. I scaled the business by implementing and maintaining a Design system across the Fanomena ecosystem.