Dubai, United Arab Emirates
ccomplished international business development leader with a distinguished track record in the FMCG and Luxury Goods sectors. Previously at L'Oréal and Hayat Kimya, I specialized in spearheading market expansion and driving high-velocity revenue growth across EMEA and CIS territories. “True Voyager” with a deep understanding of complex international trade dynamics and a commitment to operational excellence.
• Managed a team of three, including two managers, driving strategic initiatives for major retailers in Turkey. • Achieved a remarkable 70% growth in sales within the first half of the fiscal year. • Developed and executed key account strategies for hard discounters, contributing significantly to total turnover. • Fostered strong relationships with Turkey's biggest retailers.
- Managing distributors or retailers in CIS region, Iraq, Kosova and North Macedonia. In charge of implementation and execution of commercial strategy in responsible key accounts. - Independently managing of brand-customer mix in portfolio, analysing and optimizing investments to reach better results, with full responsibility of P&L - Developing trusting and bileterally beneficial relationship with both international and domestic customers. - Setting and tracking KPIs for the team, correlated to commercial strategy and channel-centric plans, and keeping the motivation high above. - Routine customer visits in Turkey and to responsible export countries. - Preparing monthly forecast in order to meet targeted FC accuracy.
- Travelled around almost all Middle East countries in a high frequency (at least 50% of the year) - Achieved incredible commercial results having up to 10 times higher revenue during my stint. - Kept the business developing by not only finding new accounts or opening new sales channels, but also to practice all trade and marketing activities together with company's and distributors' team.
- Held primary responsibility for overseeing sales operations in the Middle East and North African markets. - Led the first entry into the Libyan market and generated the highest sales figure ever from a single shipment.