Oxford, England, United Kingdom
I’m a highly driven marketing manager and an Oxford MBA candidate with a focus on B2B demand generation, helping businesses develop and scale new revenue channels across ads, partnerships, email, events, and more. Most recently, I led the development of Jotform’s B2B demand generation function. I joined as the first B2B advertiser, where my early work involved exploring ways to establish a demand generation operation to boost growth. Over the past three years, our efforts grew into a structured operation with a significant budget and a dozen contributors. And since 2024, I had the privilege of leading its strategy, structure, and execution and of managing a team that consistently ranked among Jotform’s top performers. Earlier in my career, I learnt how AI tools are marketed, and how they will be, during my time at BeforeSunset AI. I also founded several ventures of my own, including two standout ones, one launched at 16 and the other during university. Running, and failing, at these two businesses taught me an immense amount about business, such as how to build things with minimal resources, lead teams, anticipate potential pitfalls, and execute under pressure. I love ideating, discovering and developing new channels and testing unusual and unexpected approaches to find room for scaling. I’m most energised when the challenge is tough, the stakes are meaningful to the business, and the successes we achieve are together as a team. Some of my key skills are: Strategic Leadership, Strategic Planning & Execution, Team Leadership, Global Team Building, Data-Driven Decision Making, P&L & Budgeting, Demand Generation, Solution Marketing, A/B Testing, Account-Based Marketing, Physical & Digital Events, AI Marketing, Lead Generation, Marketing Analytics, Competitive Analysis, Marketing Attribution, Marketing Analytics, Diversity & Inclusion, Marketing Automation, CRM, SEM, PPC, Creative Thinking, Critical Thinking. The tools I use most often include: HubSpot, 6sense, Bombora, SEMRush, Ahrefs, BigQuery, Looker Studio, Google Analytics, ZoomInfo, BuiltWith, Clay, Apollo, LinkedIn Sales Navigator, Lemlist, Demandbase, Mailchimp, Wix, Google Search Console, Google Tag Manager, FullStory, Funnel.io, and more.
Scaletrics is a software solution designed to automate and improve advertising campaign optimization. Campaign optimization is a core part of advertising and a core function of advertisers. The work is essential, but it is also manual, repetitive, and time-consuming. Advertisers spend the majority of their working time on it, and even then, the process is highly inefficient at scale when done by people, leading to millions lost in ad waste. Scaletrics solves this in two ways: 1. It automates advertising optimization work by generating prioritized actions that can be implemented, modified, or rejected with a single click. 2. It utilizes AI reasoning and sophisticated data analysis to make more and better-informed optimization decisions continuously, improving performance beyond human capabilities. Scaletrics turns campaign optimization from an uphill grind into a competitive advantage by saving advertising teams dozens of hours every week, and millions of dollars from ad waste.
Jotform is a global form and AI-driven workflow automation platform serving over 35 million users worldwide. As Demand Generation Manager, I focused on scaling B2B growth, expanding our operations into new strategic channels, and leading a cross-functional team to deliver high-impact initiatives. My key contributions included: - Scaled B2B advertising revenue share by a factor of six through data-driven demand generation - Expanded team capabilities beyond advertising to include email marketing, strategic partnerships, and event marketing initiatives - Ran large-scale A/B tests with ads to boost pipeline growth and velocity - Served as the primary link between multinational growth and marketing teams, aligning global strategy and execution - Drove initiatives to introduce new marketing methods such as account-based marketing, intent data strategies, and orchestration workflows across the department - Championed sales automation systems to improve pipeline metrics, shorten sales cycles, and support revenue operations
As Paid User Acquisition Specialist at Jotform, I served as the company’s first dedicated B2B advertiser. My work involved managing campaigns across Google Ads, Bing, Meta, LinkedIn, and more. I was also heavily involved in deep data analysis for campaign optimization and thorough channel exploration to uncover new avenues for growth. My key contributions included: - Uncovered and expended efforts into several new advertising channels, leading to a 200% increase in budget to cover these platforms beyond the core paid platforms - Conducted cross-platform campaign management (Google, Bing, Meta, LinkedIn, and more), optimizing spend through data-driven analysis and continuous A/B testing - Designed and implemented CRM automations for advertising, also becoming a go-to resource for the department’s automation needs - Organized promotion efforts for the product launches of Jotform Sign, Jotform Government, and Jotform Workflows - Led the implementation of sales intelligence and ABM solutions into user acquisition operations
As Junior Digital Advertising Specialist, I worked within the central advertising team as the only dedicated B2B advertiser before the creation of a separate dedicated team for B2B ads. My main objective was to build a successful proof of concept and roadmap for B2B advertising, demonstrating its potential and justifying the allocation of additional resources into this area. During this time, I launched Jotform’s first B2B-first ad campaigns, setting the stage for a dedicated B2B advertising team that I later joined: - Developed and executed Jotform’s first dedicated B2B advertising campaigns, mainly PPC on software review platforms, search ads, and pay-per-lead initiatives - Successfully delivered a proof of concept for B2B advertising, leading to the creation of a dedicated B2B advertising team
BeforeSunset AI is a software startup delivering AI-powered productivity and time management solutions. As a marketing team member, I focused on developing and executing growth strategies across content, email, and community channels - Developed and implemented an experimental AI marketing strategy, contributing to a 35% increase in sales and now integrated into the company’s growth model - Led content initiatives, including SEO-optimized blogs and social media campaigns, to strengthen brand positioning and drive organic growth - Built and executed email marketing campaigns to boost user acquisition - Drove community-building efforts to increase engagement, improve brand visibility, and drive sales
As a Marketing and Community Intern, I supported SEO content creation, social media management, and community-building efforts to strengthen brand presence and drive user engagement and acquisition.
As a Digital Marketing Intern at GlobalShala (via the Saint Louis University virtual internship program), I worked within a group of five interns to develop a marketing strategy for a local business in Chennai, India. We conducted several analyses and customer acquisitions sytem audits, and presented a detailed marketing plan to the business owner. In this role, I: - Contributed as project lead, coordinating weekly progress and analysis tasks - Conducted social media audits, SWOT analyses, and developed buyer personas for the client - Helped create a comprehensive marketing roadmap to boost the company’s top line
Omega Sports Equipment was a sports equipment business I founded during COVID-19 which focused on designing and selling fitness products for home training. As founder, I led all facets of the business, including building a team, managing sourcing, developing marketing strategies, and fulfillment operations, ultimately scaling it to generate strong early revenue.