Gurugram, Haryana, India
Strategic marketing leader with 16+ years of experience driving growth, brand equity, and digital transformation across consumer electronics, consumer durables and automotive categories. Currently leading marketing and strategy for Samsung across Laptops, Tablets, Watches, and Buds — after a successful 3-year stint managing the Galaxy S Series flagship portfolio. Skilled in crafting integrated marketing strategies that unite creativity with analytics — from 360° ATL & digital campaigns to influencer ecosystems, e-commerce marketing, and retail innovations. Have led marketing budgets of ₹100+ Cr and teams delivering award-winning campaigns across TV, OTT, and digital platforms. Known for turning complex product propositions into compelling consumer stories and for driving measurable outcomes — sales lift, brand consideration, and market share growth. Key strengths: Brand Strategy | Go-to-Market Planning | Product Marketing | Digital & Performance Marketing | Consumer Insights | Team Leadership | E-Commerce Strategy Passionate about building brands that connect emotionally while delivering business impact.
Leading strategy & marketing for Laptops, Tablets, Watches, and Buds. - Developing 360° go-to-market strategies across digital, retail, and e-commerce. - Driving ecosystem storytelling to build synergy between mobile and computing categories. - Building premium positioning for Galaxy Book and Galaxy Tab, and Wearables. - Strengthening consumer engagement through influencer, social, and media innovation.