Mumbai, Maharashtra, India
I love all things digital. I have work experience ranging from early stage start-ups to Fortune 500 companies. My area of strength has been a deep understanding of consumer behaviour and the ability to translate that into compelling products that solve real consumer needs. My core expertise is in setting up & scaling internet businesses, at the intersection of content, technology and digital media. My recent consultation work was with Sportskeeda where I looked at International sports verticals of Football and Basketball. With 60Mn+ visits, Sportskeeda aspires to provide the deepest analysis and the fastest breaking news to hardcore sports fans. Prior to this, I worked with media.net, who is among the top 3 contextual ad networks globally. We are world leaders in ad-tech and mar-tech and also the largest Yahoo-Bing partner. In this role monetised and scaled our product portfolio to $xx Mn in revenue yearly. I worked with teams New York, San Francisco, Dubai, and India. At Haymarket Media, publisher for Autocar, the oldest automotive magazine in the world; I was responsible for the digital transformation of a traditional print publisher. I created the content monetisation partnerships and also paved the way for content to eCommerce strategy. We witnessed a 3x growth in digital revenue and 7x in content consumption. I was awarded the Best Team by Haymarket among all global teams for this. I launched hotstar when I was at Star Tv which has been subsequently been acquired by Disney. While I was at Star Tv, I was responsible for monetising all our properties - content and products. This gave an opportunity to work on some very exciting shows and events - Masterchef Australia, Masterchef India, Nach Balliye, Satyamev Jayate, IPL, The Academy Awards, and Wimbledon. I was among the first few people at 'Dance with Madhuri', Madhuri Dixit Nene's app for learning how to dance. Users could learn a variety of dance forms through gamified lessons on the app. Apart from work, I love to play board games and read. I take part in the 52 Books challenge every year. My recent favourite is Tolstoy's War and Peace. I like learning new things and am currently working on my language skills with mandarin and python. I follow the start-up ecosystem and am always up for a coffee and exchanging ideas on content, marketing, data and tech.
Consulted with CXOs and companies to navigate the digital landscape across India, US, Europe, UAE and Singapore • Created and set in motion media strategy, both paid and earned, for Travelopia with focus on reducing acquisition costs and diversifying channels. Worked on providing a better UX to guests and to optimise CRO as well • Scaled international sports verticals for Sportskeeda.com with focus on content and audience developments. Also created a product strategy to open a wider audience base and monetisation • Consulted with Homegrown, Famstar, EatFit, Rangmanch, Capsicum Kitchen & Voice Of Crypto on business, growth, scale, and investor fundraising • Worked with business owners, including 2 CEOs for their D2C business and digital strategy
In my role as Co-Founder at Wokari, I spearheaded marketing, product, and partnership initiatives for a job search and relocation platform. Key Achievements: Developed a Minimum Viable Product (MVP) Conducted extensive interviews with target audiences to refine and deliver a successful MVP Achieved Product-Market Fit Pivoted to high-demand verticals, offering differentiated services and pricing strategies aligned with paying users’ preferences Forged Strategic Partnerships Identified and onboarded service providers in the UAE and India, enabling revenue-sharing collaborations Enhanced Product Development Collaborated with multiple technology service providers to improve product offerings Executed Impactful Marketing Campaigns Launched targeted paid media campaigns with measurable outcomes and implemented SEO strategies to drive long-term growth
• Leading verticals in International Sports and responsible for managing P&L, content/product strategy and marketing • Responsible for partnerships for content distribution thought affiliates and aggregators globally • Creating new content formats, audience development, scaling up and mentoring the team for trends in the monetisation and content space
• Liaised with senior leadership to build new revenue streams as conventional ones hit saturation with a target of achieving $xx Million over 3-5 years • Devised business strategy for different product portfolios from product conceptualisation to road map • Efficiently developed new business deals by synchronising requirements, progressing, and negotiating contracts with publishers, ad networks and retailers like Amazon, Taboola, Propeller ads, and individuals • Regional scope - North America and Europe
• Responsible for the digital mandate for Autocar India, Stuff India, Campaign India, Autocar Pro and PrintWeek India • Audience development through organic, referral, social and distribution – improvement in traffic from all these channels with 280% increase in traffic not including paid traffic • Responsible for running performance marketing campaigns via SEM, display, video, social ads for different KPIs – audience development, lead generation - including funnel creation and landing page optimisation • Set up distribution partnerships and negotiated the revenue share - resulting in a 225% increase in referral traffic • Worked closely with Facebook and others for early access to new products, monetisation, technical assistance, use of their facilities and promotions for our content • Provided insights from analytics to aid and nurture the sales team for content shaping and ad revenues uplift – digital contributes to close to 40% of the revenue • Led the product strategy to ensure better performance for KRAs, content engagement for both sales and editorial – have seen a 4x uplift in CTR and engagement