Greater Barcelona Metropolitan Area
Hello everyone! My name is Pedro, and I'm excited to share a little bit about myself and my professional interests with you. I am a passionate and open-minded individual with a strong inclination towards teamwork, research, and problem-solving. I consider myself a true technology geek, always striving to stay up-to-date with the latest trends and advancements in the field. With extensive experience in digital marketing and development, I specialize in SEM/PPC, SEO analysis, business analysis, marketing automation development, and blockchain consulting. I have worked in various companies, including the Ibero-American University Foundation (FUNIBER), where I currently work, as well as Lionbridge, IRIUM, and Viajes Iberia. Throughout my career, I have acquired skills and certifications in managing Google Ads, Bing Ads, Google Analytics accounts, social media advertising, API integrations, and application development. In addition to my experience in the digital marketing field, I have also worked as a technical and content SEO analyst at Lionbridge, where I evaluated and ranked websites for search engines like Google. I also worked at IRIUM, where I provided customer service and performed operating system configurations. My academic background includes specializations in E-BUSINESS IN TOURISM COMPANIES, E-COMMERCE, and STRATEGIC MANAGEMENT from the European University of the Atlantic, as well as studies in cross-platform application development and IT systems administration and networking at Monlau. As a professional, I am always seeking new opportunities to grow and learn. I have a particular interest in machine learning (ML) and data science, and I am constantly looking for ways to apply these skills in my work. I am also interested in blockchain technology, and I am currently learning about decentralized identity (DID) on Atala Prism, Ethereum development, and NFT implementations in projects. I am also pleased to share that I have a blog at uakaritech.com, where I write about various topics and publish articles from friends and family. On my blog, you will find interesting content about marketing, blockchain, and technology. I also enjoy engaging with the community on social media. You can follow me on Twitter with the handle uakaritech and on LinkedIn, where I appreciate discussions and support. I look forward to connecting with you and sharing fascinating ideas!
I started like a Marketeer automation developer and keep learning and got google ads certification, Analytics certifications, managing campaigns over more than 32 countries with 5 languages worldwide, working in different technologies and collaborating with a wider amount of teams inside the organisation. Experience and work on: - Google ads Account Manger - Bing ads Account Manager - Facebook ads | Instagram ads | Pinterest - Business Account Strategist ( Google my business, Google Maps, Merchant, Account structure) - SEO Analyst and technical. - Measure success throught Google Analytics and use of open source analytics Tools as Matomo, dataiku and Metabase/looker. - Researcher of the implementation of new technology and upgrades for the business ( Tested google cloud technologies, automation tools and workflow upgrade plans). - Data Analyst and creation of reports using Loocker, Metabase and Pandas. - Short ML projects. - Localization Campaigns (working with Portuguese from Brazil and Portugal, Spanish from Spain, and dealing with Latin American localization languages) - Build some ChatBot with Dialogflow, also integrated some AI solutions on several department Workflow. - Bring some NFT ideas for events engagements. - Beside my work, recently i'm Studying Blockchain for analyze the viability in the use of DID ( Decentralised ID for education sector) - Web3 Domain Management: Responsible for acquiring and maintaining Web3 domains (.eth) for several partners within the group.
Worked as a freelance, handling the setup and structure of the following: - Google Ads structure - Google My Business - Instagram | Facebook Store - Facebook Ads structure - Google Analytics - Connecting products and implementing solutions to upload JTL store with Google Merchant and Facebook Ads. In addition to the setup and structure, I also worked with the provided content and banners for PPC and ROAS campaigns, as well as reporting in the German market: - Generating reports and developing strategies for Google campaigns - Weekly reports using Looker analytics - Analyzing insights and conducting SEO analysis - Assisting with data extraction using JTL Shop Framework (German shop framework) - Providing training on SEO content to content creators - Reporting on UX improvements - Recommending tools to enhance workflow in content creation.
Set up marketing campaigns for Google Ads and Facebook Ads in the Latin American market: - Creation of banners using Canvas - Configuration of campaigns on Google and Facebook - Generation of customer analytics reports
Rating websites for a famous Search Engine in diferent areas: - Testing betas - Rating displays - Rating website content - Rating search results for queries - Rating videos for a kids platform - Analysing website ( duplicate content, YMYL sensitive content)
Helpdesk solving problems with: - Bank ATMs - Operating systems - Outlook - Restoring downed services - Configuring network printers - Managing hardware replacements and creating tickets - Managing emails from headquarters and task prioritization - Managing ATM repair tickets and remote verification.