Basingstoke, England, United Kingdom
Hey YOU! Thanks for taking a look at my bio…. About me, I’m a established B2B marketer with a proven track record of driving brand awareness, growth and revenue for UK and International SaaS and services organisations within tech and cyber security. Energetic, results-driven and a real ‘channel-enthusiast’, I have the ability to collaborate with cross-functional stakeholders, build partner relationships and drive alignment across multiple teams to build and deliver field marketing plans and brand experiences. I am a constant student and enjoy online courses and certifications to better myself, come up with new ideas and practices to implement. I recently became a *LinkedIn Certified Insider* from LinkedIn Marketing Labs. Never stand still!! You got this far… feel free to connect and/or follow or send me a message and say hello 😉 Skills: • Marketing - with - to - and through - the channel • Field marketing • Demand generation • Account Based Marketing • Strategy and budget management • Planning and executing tactical and integrated marketing campaigns • Demand generation and email communication • Collateral creation • Social presence • Campaign metrics and ROI • PR strategies and management • Agency management • Experienced events management • Measure, track, analyse marketing effectiveness
UK&I field and channel marketing for Semperis.
Falanx Cyber puts enterprise-class cyber security services within reach of every organisation.
Contracts include a range of activities from strategy and content planning to manage social platforms, email marketing or writing blogs and event support. Tactical projects include: • Develop a strategic marketing plan with goals and metrics • Demand generation campaigns (online and offline) • Account based marketing (ABM) • Social media management • Video creation • Event management – from small-scale roundtables to large tradeshows • Email marketing - including content creation, copywriting, distribution, management and optimisation) • Website updates Sample media below or check out my projects section.
Responsible for executing and measuring demand generation and channel marketing programmes in the UK. • Creation of integrated marketing campaigns, tactical goals and metrics, ongoing management and reporting. • Delivery of digital marketing activities that included pay-per-click, SEO and management of updates to UK website and campaign landing pages. • Creation, execution and support of co-marketing initiatives for indirect channels. • Creation of quarterly promotions for sales reps, distributors and partners. • PR agency management • Running events - from small scale ‘business brunch’ to large tradeshows with custom stands. • Measure, track, analyse and regularly report on the effectiveness of channel marketing programmes and overall demand creation for the region.
Start up acquired by Intermedia in 2013 http://www.intermedia.net/about-us/news/press/2013/intermedia-acquires-saasid
Brand management, strategy and execution of tactical campaigns. Projects and achievements included: • Rebrand from C&C Technology to affini Technology. Project managed agency resources and responsible for delivery of internal communications, workshops, logo design, communications to customers and stakeholders, financial and legal and PR. • Implemented a thought leadership email and cross channel marketing strategy to generate inbound enquiries via email, web, social and direct mail. • Content creation: whitepapers, ‘listicles’, sales cheat sheets, to repurpose in newsletters, events and across social channels. • Launching new corporate website resulting in a 35% increase of inbound enquiries. • Generating 25% new appointments through tactical sector campaign marketing resulting in net new business.