Melbourne, Victoria, Australia
I’m a content and communications professional with 8+ years’ experience turning cultural trends, audience insight and brand stories into engaging digital content. My career began in fashion and lifestyle journalism, where I developed a strong instinct for what captures attention and drives conversation. Working across leading media brands including The New Zealand Herald and its fashion platform Viva, I’ve created high-performing stories covering style, culture and lifestyle - producing content that connects with audiences across web, social and editorial platforms. Beyond journalism, my experience spans digital content production, social media campaigns, email marketing and e-commerce storytelling. I enjoy working collaboratively with creatives, editors and marketing teams to develop content that is both strategically informed and creatively compelling. I’m particularly interested in communications, brand storytelling, fashion and creative where strong narratives and audience insight shape how people engage with brands and ideas.
Advising on social media strategy and content for the Victorian Electoral Commission, helping connect voters with clear, engaging and accessible information about elections and how democracy works in Victoria.