Bentonville, Arkansas, United States
Senior executive with 25+ years driving growth across retail — from brand management at CPG leaders (Clorox & Abbott) to retailer marketing at Walmart and Sam's Club, to agency-side client leadership at Advantage Solutions. That combination gives me something genuinely rare: I understand the CPG brand's objectives, the retailer's organizational dynamics, and the execution realities on the ground. Most people live on one side of that equation. I've worked all three. What I bring: Strategic Leadership — P&L ownership exceeding $300M. Track record of building and leading high-performing teams across sales, marketing, and client services. Proven ability to align cross-functional organizations around growth priorities. Commercial & Client Growth — Deep expertise in business development, client leadership, and strategic account management. Built and expanded relationships with Walmart/Sam’s and CPG manufacturers. Led agency teams delivering measurable outcomes for top-tier clients. Marketing & Retail Expertise — Brand strategy, shopper marketing, omnichannel marketing, category management, media strategy, multicultural marketing, health & wellness marketing, and new product commercialization. Led the development and execution of $200M marketing budget. Industry Depth — Walmart and Sam's Club ecosystem expertise developed from the inside (Sr. Director, Brand Strategy & Marketing Integration; Sr. Director, Consumables/Health & Wellness Marketing; Sr. Director, Multicultural Marketing) and from the outside (SVP leading client teams at Advantage Solutions; Director, Customer Business Development at Abbott). I'm open to marketing leadership roles with Walmart-facing CPG suppliers, agency customer leadership opportunities in the Bentonville market, and strategic consulting or fractional engagements where deep Walmart ecosystem expertise creates immediate value. Shopper Marketing, Trade Marketing, Retail Media, In-Store Marketing, Walmart, Sam's Club, Commerce Marketing, Joint Business Planning (JBP), Sampling Programs, Brand Marketing, P&L Management, Team Leadership Development Let's connect if you're building something in this space.
Independent advisory practice serving institutional investors through expert network platforms (GLG, Guidepoint, AlphaSights), manufacturers, and marketing technology companies navigating the Walmart ecosystem. Engagements span investor due diligence, go-to-market strategy, and retailer relationship development.
Led a 28-person Client Service organization supporting Walmart Marketing and Walmart Connect across Walmart's in-store and online sampling programs. Served as the senior client leader bridging Advantage Solutions' experiential capabilities with Walmart's evolving retail media and shopper engagement strategy. • Developed selling strategies and go-to-market materials enabling CPG suppliers to activate sampling and experiential programs through Walmart's ecosystem • Co-led strategy development for Advantage Media Solutions, a new business unit connecting in-store marketing with retail media network (RMN) capabilities • Architected and recommended a new organizational structure for the Experiential business unit to drive innovation and deepen RMN collaboration • Moderated cross-retailer Customer Councils facilitating information sharing and best practice alignment across Advantage's enterprise client portfolio
Led cross-functional and cross-enterprise teams in the launch and management of +$30MM Pickup and Delivery sampling programs at Walmart and Sam’s Club, including the overall program go-to-market strategy. • Took the Sam's Club Pickup sampling program from concept to soft launch in 14 weeks and national launch in under 40 weeks • Coordinated across multiple Advantage business units and retailer partners to align technology, supply chain, field execution, and client services
Led a team of ~50 sales and account management professionals responsible for delivering ~$150M in annual revenue for the Advantage Walmart Retailtainment platform — the company's flagship in-store and online sampling and experiential business. • Managed the full sales cycle for in-store and online sampling programs sold to Walmart CPG vendors and their agencies • Partnered directly with Walmart Marketing to evolve the platform from transactional in-store sampling to a holistic sampling and experiential event strategy • Drove pipeline development and revenue growth across Advantage's 2nd largest retail account
Provide consulting services to firms requiring subject matter expertise in all facets of Retail and Consumer Packaged Goods marketing.
Responsible for annual marketing planning for Sam's Club, including both corporate and supplier dollars. Led teams responsible for Brand and Media Strategy, In Club Marketing, Supplier Investment and Marketing Operations. Delivered significant gains in operational and financial productivity, as well as improvements in marketing effectiveness.
Responsible for leading the planning and execution of targeted and mass marketing programs in support of all of Sam's Club merchandising categories representing $55B in sales. Categories included the grocery, consumables, health and wellness, technology, entertainment, office, apparel, home and seasonal categories.
Led the development and execution of marketing plans to support the consumable (laundry, paper, pet, beauty, baby) and health and wellness (Rx, OTC, Optical) categories representing +$70B in Walmart sales.
Led the development and execution of marketing programs to support the health and wellness (Rx, OTC, Optical) categories representing +$25B in Walmart sales.
Responsible for driving business results with the African American, Hispanic and Asian market segments covering all Walmart merchandising categories. Lead 3 specialty advertising agencies and multicultural media agency in the development of omnichannel marketing programs.