Dubai, United Arab Emirates
With over a decade of leadership experience in the drinks, F&B, retail, and hospitality sectors, I serve as Group CEO of Maritime and Mercantile International (MMI) and Emirates Leisure Retail (ELR), subsidiaries of Emirates Group. I drive transformative initiatives, including digital innovation like MMI Home Delivery and the Costa loyalty app, while expanding market presence through award-winning projects such as ZOMA at Zanzibar Airport. My focus lies in operational excellence, brand partnerships, and delivering compelling customer experiences across diverse markets. Previously, I led Alabbar Enterprises, overseeing the growth of over 15 F&B and retail brands and launching iconic franchises like Five Guys. My collaborative approach to business development has consistently fostered sustainable growth and innovation. I am passionate about developing high-performing teams and building partnerships that align with our mission to redefine the global drinks, F&B and retail landscape.
• Spearheaded MMI's growth strategy, expanding operations across the Middle East, Asia Pacific, and Africa. • Cultivated long-term brand partnerships, enhancing customer engagement through tailored marketing and distribution strategies. • Drove innovation in hospitality and retail concepts, significantly boosting brand visibility and market presence.
• Spearheaded strategic initiatives to enhance operational excellence across over 400 outlets globally, including 90+ airport locations. • Drove revenue growth through innovative marketing strategies and partnerships with globally recognized brands. • Cultivated a guest-centric culture, leading to a significant increase in customer satisfaction scores and repeat business.