Toronto, Ontario, Canada
Tyler Smith is a consummate Agile Project Manager, Marketing and Corporate Communications professional with 20 years of experience leading diverse, creative, rich media projects and campaigns to both define and achieve branding and marketing objectives. A trustworthy leader and former professor who develops and leads international teams in the corporate, not for profit and entertainment industries. A published author and producer with the ability to facilitate change, to organize the disorganized, mediate the challenging and infuse calm in chaos; resulting in delivering desired outcomes. • Marketing/Communications Planning and Implementation. Advanced skills in corporate communications planning, development and implementation including: SMART objective setting, project analytics and measurable Marketing and Communications Plans, utilizing targeted social media components. • Budget and timetabling. Excellent success record in developing and managing budgets and Critical Paths, delivering finished projects on time and within budget (ranging from $35K to over $3M). • Team Development. Developed international teams, strategically gathering professionals from the USA, Asia and Eastern Europe exceeding project expectations. • Campaign Creation/Creative Direction. Corporate branding and talent for campaign naming (slogan creation), creative direction producing marketing and advertising materials (digital, TV, radio, billboards, magazine). • Reliable Producer. Produced and contributed to numerous still shoots, online and TV video segments including the Today Show and for numerous clients such as Starbucks, Chiquita, Food Banks Canada and Canada Breads. • Events/Tour Manager. Managed numerous events, concerts, tours (national and international) including: three-country tour of Asia (Singapore, Kuala Lumpur and Manila), Media tours (the Today show, eastern seaboard, western seaboard), Community outreach events (Dundas Sq., Mt. Pleasant Village BIA, Toronto Taste).
Develop strategic partnerships with leading brands across North America to introduce products and or increase usage and market share through creative branding, marketing and communications strategies. Compose go-to-market strategies and impactful creative. Manage contract negotiations, project budgets, script development or approval and ensure effective marketing/consumer relevant tools that enable consumers to relate to the brand. Selected brands developed: Winners, McMaster University, Chiquita, Starbucks, Ziploc, The Food Network, Canada Breads, Corona Beer, Maple Leaf Foods, Renée’s Gourmet Sauces, Sobey’s, TV show “Licence To Grill”, The Today Show, George Forman Fryer, Napoleon Grills, Weber, Fresh Express Salads, Ontario Early Years Centres/OPCC, Nelly Furtado, Jacksoul, The Philosopher Kings, “Food TV’s Chef Robert Rainford, etc.
The Music Business /Management programs at Durham College prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Created curriculum and taught: 1. Introduction to Marketing - Music Business Management 2019 - 2022 2. Music Publishing 2022 3. Music Marketing 2022 Responsible for creating entertaining and targeted educational teaching materials to engage students and fulfill course Learning Outcomes. ♦ Course and class planning, researching newest industry trends, conferring with students on course materials, mentoring specific students, reviewing written submissions, evaluating artistic presentations. ♦ Participated in the school’s Program Review prep work to facilitate mapping curriculum and learning outcomes, ensuring all program and course learning outcomes are being met within the curriculum.
As a part of the leadership team, responsible for providing strategy support to the Managing Director for all day-to-day BMO account directives and internal marketing and communications. • Work collaboratively with BMO internal team consisting of Project Manager, coordinator and graphic designers to produce various materials for the client • Provide strategic writing and editing for the various BMO customer needs and initiatives • Provide key materials for BMO meetings, creating interesting and compelling workshop activities and overall agenda • Lead the internal marketing and communications update/rebrand initiative • Involved in the overall leadership/organizational forecasting
• Work collaboratively to assist in execution of Food Banks Canada’s communications plan and key communications tools including donor and member communications, newsletters, website content and PR materials • Planning and execution of Hunger Awareness Week and World Food Day • Lead Food Banks Canada’s online presence including expanding social media opportunities and management of Food Banks Canada’s website and intranet • Provide senior writing support including developing content for website and writing and editing documents such as news releases and media advisories, key messages, Q&As and speeches • Assist in brand image maintenance and continued efforts in brand development including following brand and communications style guides • Support staff team with issues management • Produce relevant reports for staff team including media and web analysis • Respond to public inquiries regarding Food Banks Canada’s mission, members and services • Support administrative efforts including follow-up with members, data entry, data analysis and reporting • Coordinate with external agencies, suppliers and partners • Media procurement/buying
• Actively develop, lead, shape and implement the marketing, communications plans of the Communications Department • Development of Communications department budget, forecasting • Provide art direction to Creative Team for all creative collateral • Sponsorship pitching and procurement • Final approval of all external and internal creative collateral and communications • Oversight of Communications Committees • Key contact for all media relations • Media buying • Key relationship holder with external agencies • Negotiate and execute contracts with external agencies and sponsor partnerships • Manage direct reports including performance management and identification of talent requirements • Align communications strategy with organizational needs • Evaluate external partners • Oversee all projects, events and PR opportunities, including content and design • Coordinate media and agency relations and tracking/metrics • Develop a new creative team and establish SOP’s for Communications Department to drive engagement across the organization leading to effective outbound programs, brand recognition, “Look”, “Feel”, and “Trust” • Provide ongoing cross departmental staff training and implementation of communications protocols and deliverables • Write and produce selected pieces of advertising collateral (print, digital, radio, television)