Portland, Oregon Metropolitan Area
I am a connector of people and ideas, passionate about delivering creative excellence. With over 15 years of experience in the creative industry, I have produced award-winning campaigns and projects across multiple platforms and channels, including new media and AI. Leveraging my Stanford LEAD certificate in business and leadership has allowed me to optimize production processes, workflows, budgets, and to empower my team and peers.
Thought leader for clients seeking to explore, concept, and prove out innovative AI approaches to business challenges. Spearheading AI transformation projects for Fortune 500 brands, overseeing the entire project lifecycle from concept to implementation. Collaborate with cross-functional teams to pitch innovative AI solutions tailored to client needs. Manage team resourcing, budgeting, SOW fulfillment, project timelines and deliverables, ensuring alignment with client expectations and industry standards.
Led and collaborated across multiple teams to align diverse business objectives, drove operational efficiency and process improvements within Nike Global Brand Marketing's Digital Creative Org. Key areas of focus: - Led several Generative AI initiatives within Global Brand Marketing, spearheading innovation to enhance creative strategies and execution across Video Production, Livestreaming, and Copywriting. - Developed and implemented workflows that integrate AI and human creativity, optimizing both team performance and content output. - Managed a team of 7 operations professionals, ensuring the managed delivery of high-quality content at scale.
Led ~20 unique production projects for Nike Global Brand Marketing product + Athlete inspiration initiatives: - Seasonal / 365 engagement with Nike Creatives and Marketers through key content production phases: unpack consumer brief, concept the campaign, build production plan, execute content production, lead post-production, deliver files at Nike Global scale. - Extensive travel experience - Budgets managed from >$100K up to <$10M - Personal global talent network
Brought in to deliver on a per project basis. Experiential, film, photography, post-production, marketing communications.
Managed creative projects for several departments based in the WME | IMG New York Office. Several high key clients within the portfolio, such as: Norman Rockwell Estate, Lady Gaga, One World Trade Center, Jenny McCarthy, Dick's Sporting Goods.
Managed the NY studio and the projects being brought in.