Portland, Oregon Metropolitan Area
Digital media professional skilled in strategy, planning and buying for the technological-focused consumer in an ever-changing media landscape with an eye for detail and ability to balance multiple requests with various KPIs while maintaining a clear vision. Versed in multiple verticals, including CPG, gaming, and travel, against a multitude of target audiences. Passionate about research centered upon consumer media consumption habits, and excited with new opportunities that cross-media channels and integrate into consumers' lives. Specialties: Digital advertising + strategy, research, media knowledge with branding and DR
Clients: The Clorox Company Brands - Hidden Valley, Glad, Fresh Step, Scoop Away, Kingsford, Clorox Cleaning & Laundry
Clients: Best Buy, Tempur-Pedic, Travelocity, Levi's • Created & managed media trainings and processes with media leadership • Provided media insights & strategic guidance for internal and external teams • Managed & trained direct reports in media strategy & planning
• Developed strategic plans based on client business goals across direct response and branding initiatives • Worked in tandem with creative, social, strategy and account to craft integrated programs that tied-in creative and analytics during the planning process • Provided research and participated in planning in new business pitches • Worked with other planners to train and grow assistant planners’ abilities and comprehension in media planning