Istanbul, Istanbul, Türkiye
Results-oriented marketing professional with 4+ years of experience in brand strategy, brand positioning, and integrated marketing communications across global and fast-paced environments. Adept at crafting customer-centric brand narratives, leading multi-channel campaigns, and leveraging insights to build brand equity and drive business growth. Passionate about delivering impactful brand experiences through creative storytelling, cross-functional collaboration, and data-driven decision-making
- Own and execute brand marketing strategy across ATL, BTL, digital, and social channels to strengthen brand equity and visibility. - Lead 360° integrated marketing campaigns, managing creative briefing, media planning, and agency coordination to deliver consistent and compelling brand messages. - Oversee content production and creative asset development, ensuring adherence to brand guidelines and tone of voice.
- Defined brand messaging frameworks and creative concepts for PlayStation launches in 50+ EMEA, LATAM and APAC markets, ensuring consistency in brand equity and customer experience. - Executed omni‑channel campaigns—including email, mobile push, console notifications and in‑app messaging—leveraging segmentation and persona‑based targeting to increase engagement by 15%. - Executed data-driven CRM strategies aimed at increasing customer retention, engagement, and lifetime value. Utilized A/B testing and content optimization to improve campaign performance and customer response.
- Supported the planning and execution of CRM campaigns for PlayStation product launches across 50+ countries and multiple languages. - Contributed to multi-channel communication activities, including email, push notifications, console, and in-app messaging — ensuring consistency in messaging across platforms. - Assisted in customer profiling and audience segmentation, aligning campaign content with key user personas.
-Supported daily treasury operations by organizing and processing transactional data using Excel and SAP, ensuring accuracy and timeliness. - Streamlined financial reporting and reconciliation processes, providing actionable budget forecasts and ROI analyses to marketing and finance teams.