Melbourne, Victoria, Australia
You'll often find me sipping on bottomless cups of coffee, brainstorming the next big campaign, and occasionally challenging the office plant to a game of chess (I usually lose). I believe that marketing isn't just about selling; it's about storytelling, and I'm here to craft captivating narratives that resonate with your audience. "Why did the marketer bring a magnifying glass to the meeting? To find those tiny details that make a big difference!"
• Lead marketing and retail strategy for a fuel and convenience retail operation, analysing customer psychology, product mix, and pricing to maximise sales performance. • Develop competitive positioning strategies against established fuel retailers including Metro Petroleum, identifying pricing, signage, and in-store experience differentiators. • Conduct market and location analysis across Melbourne to support management's strategic decisions on new service station expansion sites.
• Founded and scaled a digital marketing agency delivering paid advertising, social media management, content strategy, branding, and website development for SME clients across India and Australia. • Managed full-funnel Meta (Facebook & Instagram) and Google Ads campaigns — overseeing strategy, creative direction, audience targeting, budget allocation, and performance reporting. • Delivered campaigns for clients across FMCG, health & wellness, fashion, and hospitality sectors, driving measurable improvements in brand visibility, online engagement, and customer acquisition. • Key campaigns: Coca-Cola 'Charged' university activation (3,000 units sold in 12 hours), USANA Health Sciences organic content growth, Al Basir Group premium shawl performance ads, Froyoland guerrilla brand launch. • Recruited and managed freelance contractors for content creation and graphic design deliverables.
• Closed $150,000 in B2B sales revenue within 6 months through targeted LinkedIn and Instagram lead generation campaigns. • Built and managed the full marketing and sales pipeline — from content strategy and audience targeting through to deal close — for a residential insulation company serving property developers and builders across Victoria. • Managed Instagram and LinkedIn platforms, growing brand presence and generating consistent inbound enquiries from qualified prospects. • Developed content campaigns that strengthened brand trust with a professional B2B audience, supporting repeat business and referrals.
• Co-founded a nightlife events and promotions venture, growing from ticket reselling to full-scale club event organisation within 3 months. • Built and managed a community of 200+ regular attendees through grassroots social media marketing, word-of-mouth campaigns, and partnership deals with club venues. • Managed event marketing strategy, ticket sales operations, and club partnerships — gaining hands-on experience in live event promotion and audience development.
Ever tried to turn worms into a business plan? I did. As the founder of Jaivik Organics, I set out to create top-notch vermicompost in a humble 70 sq. m setup. Armed with ambition and a whole lot of organic waste, I became a one-person army—handling everything from production to sales. My marketing strategy? Old-school hustle. I knocked on doors, visited nurseries, and pitched my product to anyone who cared about plants (and maybe a few who didn’t). Though I earned exactly zero profit, I gained an MBA’s worth of real-world experience in startup hard work, marketing, and sales.