Riyadh, Saudi Arabia
Results-driven Marketing Specialist with 3+ years of experience in digital, performance, and growth marketing. I specialize in managing multi-channel paid campaigns, optimizing user acquisition funnels, and leveraging analytics tools like GA4 and Firebase to drive measurable growth and improve marketing efficiency. I enjoy translating complex data into clear decisions, enhancing customer experience, and building strategies that strengthen product adoption and brand presence. Always curious, always optimizing, and always looking for smarter ways to grow.
Scaled app acquisition and brand visibility through a customer-focused content strategy, paid ads, and influencer campaigns across Meta, X, TikTok, Snapchat, and Apple Search Ads, improving CAC, installs, and conversion efficiency.
- Launched and optimized paid advertising campaigns across Snapchat, TikTok, and Google Ads, driving significant online sales. - Led SEO, content, and social media strategies from setup to scale, improving visibility, engagement, and customer journey performance across multiple industries. - Executed partnership campaigns with organizations such as Riyadh Airports and Alkhaleej Training & Education to expand reach and awareness. - Built and launched a full-funnel lead generation campaign, designing a high-converting landing page in Framer and integrating Tally forms to capture qualified leads. - Produced branded digital content and motion graphics aligned with positioning and performance goals.
- Managed product listings, content updates, and promotions across e-commerce platforms, improving product visibility and conversion rates. - Conducted keyword research and optimized product pages for SEO, increasing search ranking and organic traffic. - Led the Amazon Vendor Central account, managing product listings, content optimization, pricing updates, and promotional campaigns to support sales growth.