Istanbul, Istanbul, Türkiye
I am an experienced International Head in Marketing Management and Business Development in the consumer goods | home appliances industry. Being an experienced leader and mentor I believe in a cooperative leadership style as well as in strong and empowered teams. I am passionate about growing our business together with our markets (online & offline channels). Highly professional Go-to-market (GtM | G2M) activities for new product launches with a clear up-selling strategy are the basis of success. Data Analytics tools are applied for measurement definition. I have full P&L responsibility with focus on successful & healthy T/O & margin growth as well as balanced cost structures. Defining a clear marketing strategy but yet also strong in finding pragmatic & flexible solutions where needed is one of my biggest strengths. My specialties: - Marketing in FMCG & Consumer Electronics - Business Development and P&L mind-set - Management Strategy - Customer, Partner, and Client Relations - Sales Management - Organizational Design - Process Improvements - Statistical Analysis and Data Mining - Marketing and Brand Strategy - Problem Solving - Strategic thinker - Team Development - Digital Transition & Transformation
Led a team of Marketing & Business Development responsibles for Regional Cooking markets, based in Istanbul. Focused on continuous talent development, defining new roles and functions, and fostering a culture of growth to align with strategic objectives and meet performance targets. Focus on channel strategy & GTM for new launches, definition of a clear price and assortment frame. Demonstrated full P&L responsibility, overseeing budgeting, forecasting and financial performance to ensure profitability and sustainable growth. Directed marketing activities tailored to local CEJs for each market, collaboratively developed with country leads and closely coordinated with the communication department.
Led the Small Domestic Appliances Marketing & Business Development Team within the TMEACIS region, driving strategy, innovation and market alignment to achieve regional goals. Tracked market trends, market share and financial performance, with full P&L responsibility, coordinating necessary actions to ensure adherence to business plans and drive profitable growth. Guided regional sales and subsidiary teams in alignment with market trends and strategic directions, focusing on competitive dynamics and P&L targets.
Responsible for overseeing small domestic appliances across two regions, covering 50+ countries in the Middle East and Africa. Managed monthly P&L and consistently achieved significant year-over-year growth. Definition of product, price positioning & launch strategies in cooperation with sales organizations, business units and brand marketing teams. Conducted market analyses, competitor assessments, and consumer trend monitoring to identify market potential, develop product ideas and implement strategic initiatives
Realizing planned quantity in daily, monthly, yearly to do necessary works and plans, also controls. Working to decrease the scraps, to improve of productivity and to make a plan, to give the workers necessary trainings. Controlling the product and processes quality and improve the productivity. Obtaining the workers that they work in motivation and according to work instruction and work safety. Controlling the maintenance plan of machinery, plants. Machine process improvement and treatment study