Tuomas Piirtola

In a journey of business growth and improvement

Helsinki, Uusimaa, Finland

About

General Manager getting things done with spikes for team leadership, strategic thinking and can do mentality. Strong commercial acumen to build win-win relationships with the customers, marketing know-how to attract consumers, and communication skills to interact with stakeholders. Experience from pharmaceuticals, retail, FMCG, and logistics industries. Looking forward to further progress my management career and create lasting change in the organizations to perform better.

Experience

  • Chief Executive Officer at Better Burger Society
    Aug 2023 - Present · 2 yrs 11 mos

    CEO for newly formed Better Burger Society. Our aim is to become number one European player in premium burgers and currently we comprise of Friends&Brgrs in Finland and Holy Cow! in Switzerland. We are owned by NoHo Partners, leading Nordic restaurant company, and Intera Partners, a private equity player.

  • Non Executive Board Member at Puuilo
    May 2023 - Present · 3 yrs 2 mos

    Chair of Audit Committee since 5/2026 Member of Audit Committee since 5/2024

  • Chief Executive Officer at Friends & Brgrs
    Sep 2022 - Present · 3 yrs 10 mos

    CEO for the best domestic burger chain in Finland.

  • Partner at seavir partners
    Jan 2022 - Present · 4 yrs 6 mos

    Licensing agency and sales of licensed products

  • Managing Director at NoHo Partners Fast Food
    Jun 2022 - Aug 2023 · 1 yr 3 mos

    Managing Director of the fast food business of NoHo Partners including restaurant chains of Friends&Brgrs, Hanko Sushi and Hook in Finland. On a journey towards scale up of the business especially internationally.