Istanbul, Türkiye
• Developing integrated marketing campaigns and communications strategies for clients. • Leading and managing the entire marketing campaign lifecycle—strategic planning, concept development, execution, post-campaign measurement and analysis. • Responding rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution. • Working closely with creative, media, digital, and promotion agencies to develop and execute high quality campaigns that are on time and on budget. • Conducting market research studies for clients and deliver actionable insights. • Leveraging Visa’s global sponsorships to ensure we exceed client expectations with our execution and delivery. e.g. 2026 FIFA World Cup activation with Garanti BBVA’s Shop&Fly Diamond • Managing creation and implementation of marketing campaigns for Visa brand to drive preference.
• Owning annual marketing plan including promotional activations, continuously seeking opportunities to provide best offers for customers. • Managing the marketing budget and providing effective and efficient delivery. • Leading marketing communications (ATL, BTL, digital) while making sure branding is in line with global standards. • Coordinating creative, media and print agencies to support marketing activities. • Utilizing successful promotional activations developed in other European countries to drive fuel volume, convenience sales, conversion across fuel and convenience and loyalty participation. • Ensuring consumer insights are used for developing communication strategies, monitoring brand performance, analyzing competition and trends to create action plans. • Sharing best practices and leveraging global relationships with “one team” approach.
• Managing retail digital agenda and developing a multi-channel marketing plan in partnership with the Global CoEs, global and local stakeholders, and various digital agencies (media, social, web, app). • Developing and implementing digital lead generation campaigns to increase customer base for both B2C (BP Club Card loyalty program) and B2B (fleet) side of the business, working closely with loyalty, IT, CRM teams and media, web, loyalty and CRM agencies. • Developing a digital media plan to support digital communication activities (B2B & B2C). • Owning bp.com.tr and bpclubcard.com, making sure it is up-to-date, responsive and search optimized, and leading web-related projects in line with business demands. • Owning BP Turkiye app, ensuring it meets technical and design requirements. • Partnering with Global Marketing CoEs to ensure adherence to global playbooks, sharing of best practices and leveraging of global relationships.
• Website management of credit cards including Bonus, Flexi, Money, Paracard, Miles&Smiles. • Monitoring website traffic and tracking performance by using tools such as Google Analytics, Omniture, and hotjar • Leading SEO activities and digital media planning. • Constantly making website and app (BonusFlas) improvements (UX & UI, A/B tests etc.). • Planning and managing credit card related content on www.garanti.com.tr. • Managing digital side of the credit card mass campaigns, events, and product launches (website, BonusFlas app, e-mail, social media).
Reporting directly to the Executive Vice President, I was responsible for; Managing social media accounts of Garanti BBVA Payment Systems including Bonus, Miles&Smiles Credit Card, Bonus Genc, Flexi, Money, Paracard, American Express Turkiye, BJK Bonus, GS Bonus, FB Bonus, TS Bonus, Garanti Commercial Credit Cards. Building a social media strategy for each brand, developing relevant content for various digital platforms to increase reach, engagement and visibility of our posts while managing the budget Leading digital performance marketing creative activities to increase lead generation, app download and app activation (BonusFlas) and measuring the performance of the ads. Preparing weekly performance reports for digital media plans by using Socialbakers, Facebook insights and various agency interfaces. Developing and maintaining relationships with third parties, including digital and social media agencies and internal teams (Product, Brand, etc.). Organizing, preparing, and executing a digital plan for sponsorships, events, and product (re)launches Leading digital and viral video projects. Some projects are as follows; Bonus Father’s Day 2017, with Batesmotelpro (http://bit.ly/2t6HZnj) Bonus Mother’s Day 2017, with Batesmotelpro (http://bit.ly/2tecbfC) Bonus Genc awareness 2016, with Batesmotelpro (http://bit.ly/2hcyNbg)
Reporting to the Marketing Manager, I was responsible for; Planning digital marketing activities in line with the brand strategies. Analyzing and evaluating the performance of digital channels based on KPIs such as traffic, bounce rate, and sales by using Omniture, Google Analytics, and Power Editor and taking required actions. Managing the website (updating content & making improvements) and tatil.com's social media accounts and monitoring the performance of the posts.
Assistance for help sessions and grading in Microeconomics and Game Theory courses.