Ann Arbor, Michigan, United States
A Sherlock Holmes of on site optimizations, and a battle-hardened marketing veteran who defies gravity, with an outrageous passion for analytical data and remixing of tested strategies. Comes bundled with up-to-date Google Ads & Analytics certifications, as well as Professional Partner Status, eCommerce Conversion Rate Optimization (CRO) experience, and an entrepreneurship degree from Cleary University to weld it all together. Specialties: - Undefeated in Star Fox 64 - Google Ads Individual Certification - Absolute knowledge of Google Analytics - Google Data Studio - Experience with project management tools (Jira, Basecamp, Liquid Planner) - Strategic planning and collaboration with business owners for online growth and presence. - High proficiency in written and verbal communication. - Mastery of educating and leading discussions both on and offline.
Human Element has allowed me to pursue my love of playing in Google Analytics and developing data visualizations to develop a new Data Analyst role within the organization. The role touches each of the 20+ Adobe Commerce online stores in some way through ongoing monitoring of user behavior and monitoring of any inbound traffic sources. • Responsible for the sanitization and accuracy of data collected across 20+ Adobe Commerce (formerly Magento 2) eCommerce stores. • Worked directly with clients to establish annual and quarterly road maps of on-site projects based on observations of user behavior and in-bound traffic analysis. • Developed process for auditing Google Analytics, Google Tag Manager, Google Ads, and Google Merchant Center accounts, as well as responsible for the presentation of findings & recommended remediation tasks to clients. • Responsible for the implementation of new Google Analytics (Universal and GA4) accounts for all merchants (Platforms include Shopify, Adobe Commerce, BigCommerce, WooCommerce), as well as the configuration of each account to grant testing, reporting, and filtered views for data accuracy. • Responsible for the implementation of Google Tag Manager and subsequent strategy in its use. This includes working with each client to determine any eCommerce and non-eCommerce KPis across their sites, and any configuration required within GTM to track each. • Developed internal dashboards and tools used for auditing on-site user behaviors and effectiveness of traffic sources, in order to segment user data down to extremely granular levels that see through false positives that are found when looking directly through out of the box Analytics programs. • Ongoing responsibility for maintenance and optimization of Google Ads accounts for any eCommerce clients on contract to Human Element. • Proficient in Google Data Studio, Google Analytics (Universal and GA4), Google Tag Manager, the Google Marketing Suite (Ads, Merchant Center).
• Developed ongoing monthly reporting processes that prioritize awareness of site-wide performance and user experience rather than isolating traffic channels. • Utilized site data and google Analytics reporting to push Return on Ad Spend from 5x to as high as 86x for key accounts. • Refined company service offerings for various inbound paid, social, and organic marketing channels. • Function as marketing strategist and consultant to clients utilizing alternative marketing agencies. - PPC (Pay Per Click) Marketing through Google AdWords - CSE (Comparison Shopping Engines) Marketing through Google Shopping, Amazon, and Bing. - On and off site SEO - Display & Video Marketing & Remarketing through YouTube, AdRoll, and Google AdWords - Landing Page optimization - Email Marketing through platforms such as Emarsys, Bronto, and DotMailer - (CRO) Conversion Rate Optimization Currently Reporting directly to the Director of Marketing, but someday #VTOBound.
• Collaborated with members of leadership to create a new eCommerce marketing department and roll out SEO, PPC, Email, CSE, and Social Media marketing services for clients in a dedicated Magento development house. • Establish pricing models and contracts for services. • Develop process for onboarding and ongoing management, for Google Ads, Google Merchant Center, Bing, Facebook, Mailchimp, Constant Contact. • Maintained an average 17x Return on Ad Spend across all assigned eCommerce accounts.
Planning and development of marketing strategies for the new Answers Cloud Services suite of business analytics program. Exactly 1 month after starting, I was laid off along with half of the Answers.com staff, and the program was ended.
Worked as a PPC Marketing Strategist with a heavy emphasis on holistic Digital Strategy through eCommerce marketing. Obtained and maintained the company's certifications in Google AdWords Fundamentals, Search, Advanced Search, Display, Mobile advertising, & Google Analytics. Directly responsible for the growth and online presence of a portfolio of several eCommerce sites. Duties include: - Develop strategies for all online marketing channels and presence for partnered sites - Own and drive relationships with partners & clients, act as direct liaison between Brand Labs and all business owners for all tasks and projects - Daily PPC management on AdWords, Bing & Yahoo Search and Display Networks - Display Campaign optimization on GDN and AdRoll - Search and Display Remarketing - Shopping Campaign (PLA) management - Brainstorm new strategies for marketing - Identify & capture new markets - Contact & establish relationships with marketing affiliates - Recommend new site features to increase conversions - Recommend site updates based on Analytics, A/B testing, Heat/click mapping - Benchmark monthly, quarterly, yearly KPIs - Project management
Worked directly with Google as an AdWords Campaign Strategist, as part of the first ever outsourced Sales Team through Genpact LLC. The team was responsible for millions of dollars of increase in revenue for the search engine giant through its six month pilot contract, which was renewed upon such success. Went through the Google AdWords Certification program to become certified in working with the CPC/PPC program and was able to pair this with my knowledge of small business marketing to work with advertisers through their marketing campaigns and obtain the most effective advertising strategies for each of them in various and diverse verticals. - Google Certified in AdWords. - Worked with hundreds of small business owners across many industries to streamline their advertising, working with them to focus it towards their target markets in the most cost effective way. - Created and managed new or optimized campaigns for hundreds of AdWords accounts. - Was assigned over 500 accounts to work with and assist over each fiscal quarter. - Able to focus on and identify the pros and cons of working with specific networks and/or devices to provide the most relevant and optimal traffic and maximum exposure possible for each business. - Able to assist in the growth of the project by creating and implementing new processes to enhance and grow productivity. - Received award for the highest number of accounts successfully worked with during the duration of the pilot project.