Vietnam
Domain knowledge (Project >6 months): - Ride Hailing - Food Delivery OTA - Hotel booking, Car rental - IAA, IAP app utilities For further contact: 0968.406.487 (zalo)
About my role: • 40% Onsite Tracking, Campaign Monitoring & Reporting + Collect and categorize all types of up-to-date data -> Request data for campaign tracking. + Understand and track user flow for marketing engagement campaigns. Plan, execute, and report on campaigns (partnership deals, beFood promotions, new product launches, etc.). + Estimate, project, and build media ad package inventories for barter PNS deals, beFood Merchant exchange value. + Ensure smooth workflows with other teams, businesses, both internal and external SOPs. + Report monthly performance, gather insights, and provide recommendations for future campaigns. • 50% Product Involvement + Understand and analyze user behavior on the platform, including how and when they make decisions. + Propose and generate ideas to enhance the product and satisfy users. + Prepare RFC request documents and work directly with the Product Owner to align goals. + Collaborate with stakeholders to meet requirements for new feature requests. • Feature Development: + Align with business requirements and define clear outcomes in the backlog. -> Coordinate with the product team on feasibility, sprint planning, and tech implementation. -> Conduct UAT, manage staging operations, and report bugs (if any) to the Product team. -> Finalize ideas, wrap up, and launch live production. • 10% Business & Market Requests + Survey and engage with users to identify any issues affecting their experience (UI/UX, maps, bugs, new feature requests). + Research competitors and explore new market demands.
Planning & Executing Digital Media Strategy, which included + Re-defined Category in Professional Equipment and Consumable + Structuring keywords based on user experience, giving out the best option on which product should be targeted nor getting buffed in the next month/ quarter. + Collecting and executing ads on 2 main platforms (FB & GG) to support brand and sales + Briefing and giving out best-performing ads through raw 3Days, 7Days and Monthly reports. Then report directly key insights, short brief to Sr.Brand Manager highlights. + Booking KOCs in Coffee & Tea consumption and equipment + Booking Production house for short clips/TVC for products launching phase + Funding on other digital aspects such as SEO, content freelance, booking PR,.. with a clear objective to strengthen brand performance. For Performance sales report + Monthly organize meetings with sales/ showrooms to collect key market insights, people buying decision changing,.. to collect information to help drive business on Digital platform. + Cut down unnecessary activities, outdoor -> Convinced nationwide brands to fund more on digital capacity for Vietnam market.
Deployed content, advertising for B2B products - Cloud Products 1. Updating market and doing market research via digital tools (Ahref, Keyword Tool, GG Ads,..) Fixed Ads content, ads representative, and website tracker, also re-constructed digital plan on upcoming months. 2. Optimizing and down-half cost market standard price in Digital Ads in less than 3 months Performance: +Google Ads: ~$200/ Qualified lead/ IaaS product -> $25/ Qualified lead/ IaaS product after 6 months on stray. +Facebook Ads: ~$30/ Q.lead -> ~$10/ Q.lead after 4 months 3. Allocating and arranging budget spent over months, assess the market share by volume, and catch-up performance report 4. Re-built successfully CRM inbound tool for in-house team. Drawing flow and UX test for sales and operation team to work closely with IT team. Other tasks: - Prepare for API launch for mapping service inbound marketing. - Prepare meeting high-class events between SME, Enterprise Business and Sales.