Johannesburg Metropolitan Area
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Working in Braze to deliver end-to-end campaign execution, supporting direct marketing tactics for acquisition CVM activity across all direct channels including SMS, push, in app, web message and email. Assist with creative briefs and work with CVM marketing coordinator and internal agency to ensure copy and creative is delivered according to business objectives. Support the Automation Manager to ensure journeys and canvases are maintained and optimised regularly to support business objectives. Troubleshoot and QA as needed with new and existing programs. Optimise campaigns on a regular basis to ensure a healthy, sustainable conversion rate across user journey objectives. Monitor campaign executions to ensure sends across channels are delivered effectively. Monitor and report on list decay, unsubscribes while increasing the effectiveness and deliverability of messaging. Manage the weekly BAU campaign automations to ensure conversion is optimal. Collaboration with the broader CVM team and Automation Managers to ensure alignment across BAU always on automation communications. Maintain the brand identity, design requirements by collaborating with the marketing team and external and internal agencies and partner managers. Work with analytics to monitor and maintain data quality within the messaging automation system. Provide support to the Automation Manager looking after acquisition of conversion and win back across SA Collaborate with the content team to ensure relevant content and content rules and requirements across regions. Work closely across multiple departments like Engineering, product, UX, Marketing and partnerships ensure alignment to delivery robust user journeys.
Always-on Strategy - Coordinate the relevant departments in the weekly preparation and implementation of the various CRM calendars. Oversee daily brief preparation so that the relevant stakeholders can populate their objectives, focuses and merchandising. Oversees the daily scheduling of all mail, sms and app communications. Take appropriate corrective measures if required in order to meet revenue targets. Promotional Strategy - Coordinate with the planning team to drive all promotional activities, ensuring all planning documents are up to date and in circulation. Ensure all changes to promotional and offer activity are effectively handled and communicated to all stakeholders. Reporting / Analytics: Analyze and report on performance and engagement data from various CRM sources. Includes regular department reports on channel and individual campaign performance. Audience segments – Manage and build audience segments that is best suited for each type of communication. Customer Acquisition/Retention Strategy: Supports the Head of CRM in driving the 360º CRM acquisition, retention and re-engagement strategies - maximising customer lifetime value. Includes manual and automated campaigns that simultaneously drive revenue, protect profitability and reduce churn. CRM Product Management: A constant drive to automate and build a scalable architecture for CRM communications reducing communications duplication and one-size-fits-all messaging in favour of highly targeted, personalised and behavioural triggered messaging. Includes scoping and driving necessary support from other organizational departments including retail, engineering, performance marketing and BI.
Co-ordinate with the retail team to drive all promotional and offer activity, ensuring all planning documents are up to date and in circulation. Responsible for daily brief preparation so that the relevant stakeholders can populate their objectives, focuses and merchandising. Responsible for quality control of all CRM assets (email, app, push notification and website overlays) to ensure they align with the brief. Responsible for generating/setting up any promos or promos relating to the offers in Content Management System and scheduling all assets on CRM platforms.
FNB Drak Adventure Weekend l FNB Dusi l FNB Cape Town 12 ONERUN | FNB Joburg 10K CITYRUN l FNB Durban 10K CITYSURFRUN Overview Creating an overall FNB experience for clients (NTB/ETB) attending FNB Business sponsored events. This is done through creative planning & execution of campaigns that are both engaging impactful. Assisting the Marketing Manager in overall campaign planning and execution for sponsored properties. This includes and not limited to; Briefing in campaigns to external agencies and internal stakeholders such as internal communication, digital marketing team and media Ensure that all creatives adhere to CI guidelines Managing Regional stakeholder relationships through providing seamless marketing consultancy service Providing an efficient administration service through careful and timeous planning, reporting and updating of all related information to ensure that projects are completed Capturing invoices and ensuring that suppliers are paid in a timely manner. Sourcing the best activation agencies for events Co-ordinate with Regional Heads/stakeholders on event guest lists and manage the RSVP system.