London, England, United Kingdom
Currently Freelancing
Held multiple Retail Consultant positions engaged across luxury and premium brands such as Burberry, Aēsop, Earl Of East, Ziggy's Luxury Gifts & Hampers, and Arddun Agency. - Contributed to the growth and development of stores and flagship locations, being an integral part of customer journeys and in-store experiences. - Operated across both client-facing and contributed to strategic functions, including visual merchandising, buying decisions, range planning, stock management, team training, and daily operations. - Developed a grounded understanding of user experience.
Cult Beauty Playground - Supported the Creative Lead and Producer in bringing to life a high-profile, multi-brand pop-up in East London. - Translated client briefs into sketches and visual concepts, ensuring ideas were clearly communicated to stakeholders. - Oversaw aspects of the on-site build and styling, maintaining brand consistency across multiple beauty labels. - Contributed to the seamless delivery of an immersive consumer experience that highlighted Cult Beauty’s diverse offering. Rabanne x Selfridges with Troye Sivan - Worked with PUIG, served as Creative Lead for a VIP activation celebrating musician and Rabanne ambassador Troye Sivan at Selfridges London. - Designed and realised a branded lounge where select guests could explore Rabanne’s makeup line and participate in an exclusive "In Conversation With" featuring Troye Sivan and Sophie Habboo. - Define the look and feel, ensuring the environment reflected both client's brand identity and celebrity presence. - Delegated roles and coordinated with the Lead Producer to manage on-site build, styling, and guest flow for a polished final execution.
Presented and curated my final major project in the Design Museum during London Design Festival, alongside a select few from my cohort.
Foundation in Design, and BA (Hons) Interior Design - Visual Communication - Interior Architectural Fundamentals - Commercial Spaces, Visual Merchandising - Residential Interior Design - Marketing, Branding, Creative Strategy - Temporary Spaces, Events Design - History of Art, Design & Fashion - Graduate Show at Design Museum of my major project, Retreat of Revival
Completed an apprenticeship within the menswear fashion department, specialising in luxury sales, client consulting/styling, and multi-channel retail business. Developed a strong commercial understanding of brand positioning, product strategy, and customer experience within an international retail environment. The programme combined practical floor experience with intensive theory/training modules in merchandising, buying, branding, and customer engagement. - Client Consulting and Relationship Management to drive sales and customer retention - Styling and Visual Presentation aligned with brand standards and market trends - Merchandising and Product Curation with awareness of inventory and turnover targets - Buying and Branding Modules focused on strategic retail planning and brand equity - Exposure to international clientele, enhancing cross-cultural communication and service excellence - Selected to participate in a Q&A session with company directors, alongside the apprenticeship programme manager to discuss the apprenticeship’s impact and business outcomes