Ho Chi Minh City, Vietnam
I’m inspired by challenge, and passionate with making eCommerce easier to everyone.
-Developed and Executed Comprehensive E-Commerce Strategies: Formulated and implemented strategies that drove sustainable growth and profitability on TikTok Shop and Lazada. -Managed Performance Metrics and Targets: Oversaw the overall strategy to achieve topline targets and key performance indicators. -Provided Leadership and Guidance: Promptly resolved issues, mentored a team of seven members from key account managers, designers, store operators and ensured smooth operations across all channels, and fostered a positive work environment. -Collaborated with Cross-Functional Teams: Worked closely with commercial, marketing, and trade marketing teams to ensure seamless execution of e-commerce initiatives and meet company objectives. -Leveraged Data-Driven Decision-Making -Developed and Implemented Strategies to Increase Traffic and Conversion Rates: Enhanced customer engagement and sales through targeted strategies aimed at boosting traffic and conversion rates. -Collaborated with the Marketing Team: Developed and executed visitor engagement initiatives, managed analytics, reporting to improve e-commerce performance. Key Achievements: -Achieved Exponential Sales Growth -Scaled Up Building Blocks on TikTok: Established an in-house studio for high-quality livestream content, developed a comprehensive shopping cart, and generated a substantial volume of high-quality videos. -Built a Thriving Affiliate Marketing Program: Developed and executed a profitable affiliate marketing program by partnering with top creators and MCNs to enhance brand visibility and drive sales. -Expanded TikTok Shop Channel in a sustainable manner:Successfully scaled the TikTok Shop channel, achieving rapid growth and exceeding performance targets while managing the budget to meet ROAS targets.
-Mainly responsible for the growth of internal sale performance on Tiktokshop (seller's performance via affiliate livestream and revenue-based booking services). -Lead Business Development team, Account team, and Tiktok Shop Operation team and built short-term and long-term plans to ensure the team hit target, grew month by month, and client expectations. -Provide commercial plan, and strategic plan to the Business Development team in growing streams services of seller by developing a thorough understanding of Tiktokshop. -Provide solutions for clients who need to explore business on Tiktokshop -Strong analytical skills to consolidate data and strategic partner's demands and convert them into insights and strategies Key Projects & Achievement: -Being PMO for Ha Linh Campaigns (15.03,4.4,5.5), hit brand target & revenue reach over $2mil for Campaign 4.4 -Plan and monitor BD to run an exclusive livestream campaign for the local brand (Fashion) to reach 100% target in April -Actual performance of team achieved 105% target in March, 125% target in H1.2023
Health & Beauty Category
Health & Beauty Category
-Managed Key Accounts: Oversaw the L'Oréal Paris and Maybelline New York accounts on Lazada, and the La Roche-Posay account on Lazada and Tiki. -Relationship Building and Negotiations: Developed and maintained relationships with brand partners and platforms, negotiating terms and agreements to enhance collaboration. -Prepared and Controlled Campaigns: Managed the planning and execution of monthly and seasonal campaigns and initiatives. -Collaborated with Brand and Sourcing Teams: Worked closely with the Brand and Sourcing teams to develop accurate sales demand plans and forecasts. -Drove Sales Generation: Conducted business analysis to identify opportunities for driving sales growth and ensured actions were taken to maximize sales potential. -Provided Feedback to Commercial Leaders: Delivered timely feedback to commercial leaders on performance, activities, and account strategy concerns using relevant monitoring tools. Key Achievements: -Top Performance: L'Oréal Paris and Maybelline were ranked among the Top 5 Best-Selling Brands during the Mid-Year Sale Campaign (2020). -Leading Sales Performance: La Roche-Posay achieved the position of Top 1 Best-Selling Brand in the Health & Beauty category during the Mega Campaigns for 9.9, 10.10, and 11.11.