Singapore, Singapore
I am a HubSpot and Zapier expert with a special interest in sales and marketing workflows and automation. I lead the team at Terrific, where we help businesses grow using the power of HubSpot integrated with your processes and tech stack. Working closely with our clients we help empower their marketing and sales teams to do their best work. I have 10 years experience with HubSpot and over 15 years experience working in marketing, sales, and customer service. I've helped businesses in banking and finance, retail, media, publishing, and many others in Singapore, Hong Kong, Australia, New Zealand, and the UK. I am a HubSpot and Zapier Certified Expert including a number of different certifications across sales and marketing areas. In addition I have worked extensively with a host of other tools and platforms including Airtable, Google products, Sheets, Mailchimp, Active Campaign, Pipedrive, Pandadoc, Twilio, and others. I love learning and connecting with different cultures and have travelled to over 50 countries and lived and worked in Hong Kong, Singapore, Oman, Netherlands, France, Indonesia and Australia.
Terrific is a digital systems consultancy that helps B2B organisations modernise the way they operate and communicate. We deliver projects that bring together strategy, technology, and design, from website redesigns and platform migrations to process automation and smarter business systems. We’re a lean, remote-first team that values clarity, trust, and good communication over bureaucracy. Our work helps companies become more efficient, scalable, and connected, without the complexity of traditional IT consulting or the fluff of a marketing agency.
Oversee and lead new projects and initiatives to help drive growth in the world's most dynamic and innovative private banking and wealth management news and data company. Some achievements include: • Relaunched asianprivatebanker.com with improved UX and UI from user feedback study and industry best case practice, resulting in 3x audience growth and engagement and incredibly high subscriber retention year-on-year. • Grew advertising product offering for our partners with a particular focus on increasing native advertising and sponsored content to improve subscriber experience while increasing the ROI for our advertising partners, resulting in 10x digital advertising revenue. • Increased paid company and individual subscriptions 5x and diversified the source of subscriptions by business type and geography. • Expanded the contact database by 10x through targeted marketing and intelligent research systems to ensure maximum reach and engagement. • Lead and motivated a diverse local and remote 12-person team, including graphic designers, marketers, ad operations managers, web developers, event managers, customer service managers, and data researchers. • Promoted and recruited over 15 positions for the company, via linkedin, upwork, workable and a range of other platforms. • Ongoing feedback collection and product improvement of the website, email newsletters, news app (for iphone and android), events app (for event delegates), advertising products, to ensure the best possible experience for our readers, subscribers and partners. • Developed a range of internal custom enhancements and tools to ensure more efficient workflow for the teams and faster onboarding and better experience for our clients.
Looking after an amazing Digital Team of 10 talented young individuals across Advertising Operations, Marketing, Graphic Design, Customer Service, Subscriptions and Events. • Responsible for distribution of Asian Private Banker's excellent content online and in print, through asianprivatebanker.com, the daily, weekly and monthly email newsletters, the APB News app and APB Events app, the print magazine 'Asian Private Banker', and all social media channels (facebook, linkedin, twitter and instagram). • Engage with an audience of over 15,000 private bankers and wealth managers from around Asia and the world and manage their paid subscriptions and access to our channels. • Design and prepare all digital and physical materials for 25+ events, and also design and deliver these events to the industries leaders in Hong Kong and Singapore. • Implement and maximise the use of advanced tools and platforms like Hubspot, Mailchimp, Zendesk, Adobe Indesign and Illustrator, Asana, Slack, Process Manager, Google G Suite, Zapier, Wordpress, Facebook and Linkedin Ads Manager, Google Analytics, Typeform, Google DFP, Airtable, and others.
Triffic is a product and digital marketing consultancy which works with businesses across Asia to help them optimise their products, engage better with their customers and maximise their revenue. Triffic focuses on building long-term relationships with clients by understanding the unique reality and challenges that growing businesses face and providing useful and highly actionable strategies and consultation. As companies start to grow it's crucial that their resources are allocated correctly and strategically.
Marketing • Creating, editing and publishing content on the company facebook page, including researching and writing pieces and designing posts. • Writing, editing and publishing articles for company intranet on recruiting activities and events. • Cascading global marketing strategies to the regional and local level. • Liaising with global creative teams to design and build marketing materials. Operations • Manage and update databases and technology platforms: Sharepoint, Jive, distribution lists, MindAlign channels • Internal Social Media Community Manager: Create and maintain groups and content on internal collaboration platform Jive. • Manage new recruiting technology and team training, including Kenexa BrassRing and SHL testing, Jive, Sharepoint, and others. AIESEC Internship Program Manager (September 2012 - June 2013) • Managed the AIESEC Internship Program Coordinator • Oversaw complete program and process review • Implemented program and process change and standardised timeline and requirements globally • Revitalised program marketing with targeted campaign which contributed to budget savings of EUR 20k AIESEC Internship Program Coordinator (August 2011 - August 2012) • Ran the AIESEC Internship Program across the company globally • Liaised with senior managers in the business to open positions • Successfully managed complete recruitment process for 55 interns across 8 locations (Bangkok, Hong Kong, London, New York, Panama City, Singapore, Sydney, Zurich) • Implemented global promotional and marketing campaign in AIESEC • Represented the company at the AIESEC International Congress in Moscow • Liaised with CEO and Head of Wealth Management in Russia for participation in AIESEC UBS Awards ceremony