Squamish, British Columbia, Canada
I bring 17+ years of experience across M&E engineering, technical sales, and commercial leadership, a progression that shaped my ability to bridge technical capability with market execution. Over the years, I advanced into executive roles within regulated, infrastructure‑focused industries, specializing in translating technical solutions into scalable market adoption through revenue strategy, institutional partnerships, and long‑cycle client engagement. This foundation ultimately led me to co‑found SaPa Intellisafe in Canada, where I contribute as Co‑Founder & Chief Commercial Officer in a non‑operational, strategic capacity focused on long‑term commercialization and market understanding in the Structural Health Monitoring (SHM) sector. Since relocating to British Columbia, I have taken on a Retail Sales Supervisor role to ensure financial stability, build local experience, and integrate into the Canadian workplace environment while working under my authorized work permit. Alongside this role, I actively pursue ongoing certifications across data, analytics, infrastructure technologies, and complementary fields such as marketing, business, and modern AI‑assisted productivity skills. In parallel, I support SaPa Intellisafe through strategic research, commercialization insights, and partnership exploration, activities that allow me to maintain continuity with my 17+ years of experience while fully complying with Canadian work regulations. My involvement remains focused on long‑term learning and venture development. Earlier in my career at Tri Viet M&E, I supported and managed multinational clients across Canada, Europe, the U.S., Japan, India, South Korea, Australia, and Vietnam. My portfolio included organizations such as Camso (Michelin Group), Areva (now Orano/Framatone), Bachy Soletanche, Pepperl+Fuchs, ON Semiconductor, Unilever, P&G, Kimberly‑Clark, Toshiba Industrial Products Asia, Obayashi, Tata Coffee (Tata Group), Changshin, RMIT University, PV Gas (NCSP), Hoa Binh Construction Group, VAECO, and multiple FDI industrial projects delivered under ACSC. Several of these engagements are detailed further in the Projects section of my profile. My career development remains continuous, combining hands‑on Canadian experience with ongoing learning and strategic involvement in our venture’s future direction. My long‑term commitment is to contribute to Canada’s infrastructure resilience by supporting the development of intelligent monitoring solutions that strengthen public safety, extend asset lifecycles, and create sustainable economic value.
• Developing and executing the go-to-market strategy to position the company’s SHM platform in the Canadian market. • Identifying and building strategic partnerships with construction firms, civil engineering firms, transportation authorities, and infrastructure operators. • Defining the sales and subscription-based revenue model to ensure scalable adoption of SHM solutions by different industry segments. • Designing and overseeing digital marketing campaigns to promote the company’s value proposition and attract early adopters. • Leading client engagement and business development efforts by conducting outreach initiatives, webinars, and industry presentations. • Developing key messaging and branding strategies to differentiate the company from competitors in the SHM market. • Creating educational and promotional materials such as case studies, whitepapers, and thought leadership articles to enhance market credibility. • Analyzing market trends and competitive landscapes to refine commercial strategies and ensure alignment with industry needs.
• Supervising and coordinating the activities of sales staff and cashiers, ensuring smooth day-to-day operations and maintaining a high standard of customer service. • Assigning tasks and responsibilities to sales team members while preparing work schedules that align with store requirements and operational goals. • Authorizing payments, refunds, and merchandise returns in accordance with store policies, ensuring efficient transaction processes and customer satisfaction. • Resolving customer issues and operational challenges by addressing complaints, requests, and supply shortages in a timely and professional manner. • Monitoring inventory levels and placing orders for merchandise, ensuring the availability of essential goods to meet customer demands. • Preparing detailed reports on sales volumes, merchandising performance, and personnel-related matters, providing insights to support management decisions. • Developing and leading a team of high-performing sales representatives, ensuring they consistently meet and exceed revenue targets while addressing the needs of prospective and existing customers with professionalism and efficiency.
• Oversaw local and regional sales operations, leading promotions, campaigns, and sales activities while ensuring alignment with business objectives and revenue targets. • Planned and directed the recruitment and training of new sales representatives, developing a skilled workforce capable of meeting performance expectations. • Directed and coordinated all sales activities locally and regionally, ensuring sales teams executed strategies effectively and achieved growth objectives. • Developed and implemented a comprehensive sales strategy, setting individual sales targets, tracking key performance metrics, and ensuring revenue goals were met. • Managed financial planning for sales operations, preparing sales budgets, approving expenditures, and analyzing statistical data to optimize sales performance. • Delegated responsibilities for customer accounts, coordinating sales action plans for individual salespeople and ensuring seamless client management to drive customer satisfaction and retention.
• Developed and implemented effective sales strategies, driving business growth and expanding the client base across various regions by identifying opportunities and aligning strategies with company objectives. • Led a nationwide sales team to achieve and exceed sales targets through performance monitoring, guidance, and regular training initiatives to enhance team effectiveness and motivation. • Negotiated and closed high-value agreements with large customers, building long-term relationships and securing key contracts that contributed to increased company revenue. • Monitored and analyzed performance metrics to evaluate sales effectiveness, providing data-driven recommendations for process improvements and strategy adjustments. • Prepared monthly, quarterly, and annual sales forecasts, ensuring accurate projections to support decision-making and operational planning. • Collaborated with marketing and product development teams to maintain brand consistency, stay informed of new product launches, and ensure the sales team was fully equipped to promote and sell new offerings.
• Developed the process of designing, installing and putting into operation technical product. • Developed a process of warranty and maintenance of products after being put into operation. • Participated in product quality evaluation before, during and after operation. • Managed all documents and papers related to products: technical drawings, quotation, quality inspection reports, etc. • Contributed ideas to improve the quality of technical products. • Directly carried out the installation, operation or repair. • Developed standards for new engineering projects. • Fixed technical problem during work. • Other jobs under the guidance and direction of superiors.
• Reviewed and analyzed existing technical drawings, ensuring accuracy in the loading and unloading process for material estimation and procurement. • Ensured the precision of loading and unloading calculations based on customer drawings and internal design specifications, preventing errors in project execution. • Proposed improvements in estimation methods and implementation processes, optimizing the efficiency of B.O.Q preparation and cost estimation software. • Identified and reported operational issues that could impact other departments, business interests, or project execution, providing timely recommendations to management for resolution. • Coordinated with design and engineering teams to verify specifications, resolve discrepancies, and ensure alignment between estimation data and project requirements. • Performed additional tasks assigned by management, contributing to cross-functional collaboration and supporting technical aspects of refrigeration and M&E projects.