New York City Metropolitan Area
Tristan Louis is currently the President and CEO of Casebook PBC, creators of the patented award-winning Casebook Human Services platform. A successful technology and innovation executive, with a two-decade track record of helping small, mid-sized, and large companies adapt to rapid changes and grow, Mr. Louis was the co-founder of six companies (led to 2 IPOs and 3 sales) and served as Global Chief Innovation Officer for HSBC and Global Head of Mobile and Internet for Deutsche Bank. A published thought leader on digital innovation in the financial and media industries (eg. The New York Times, Forbes, Business Insider, etc…). Mr. Louis is also a frequent TV commentator and conference speaker on global technology trends.
Originally incubated by the Annie E. Casey Foundation, Casebook is an award-winning patented SaaS human services platform. Our technology solutions are the response to frustration among human services professionals and leaders who have struggled with antiquated information systems. As a result, Casebook PBC has developed configurable, intuitive, and easy to maintain software in close partnership with human services practitioners. Our solutions evolve with policy and practice in child welfare and human services to provide the best-in-class experience.
Advisory services on digital transformation, innovation, and entrepreneurship. To date, clients have included companies like Apple, Coca-Cola, Microsoft, and others. Boutique services also include helping startups through practical temporary leadership in product management, marketing, and technology. Since 1994, it has been recognized as an influential practice by publications like Business Week, Forbes, the New York Times, the BBC, CNN, etc...
T+ink was a global leader in leveraging conductive ink in smart packaging, smart-shelves, and smart pegs. The board hired me to take several ideas around conductive ink and turn a research and design group into a cohesive product-focused organization. Significant accomplishments: - Reduced company burn rate by over 20% and increased revenue by 36% year on year. - Improved investors relations by establishing first quarterly investors' update conference calls. - Restructured German unit, Touchcode, to lower costs, increase revenue and accelerate product development. Established new approach that flowed information through T-ink systems in order to increase understanding of customer interactions with smart cards and smart packaging. - Restructured US units to drive performance and revenue growth; Hired company's first Chief Revenue Officer to drive revenue and marketing accountability across the whole business. - Organized rebranding of the company's online presence into a cohesive message focused on a more limited product set to "unlock smarter retail." - Defined and tested pricing models for the different products, assessing price resistance levels in the marketplace through customer interviews. - Helped focus company IP strategy around patents related to the company's core businesses, leading to lower IP acquisition costs.
Thinaire was a world leader in proximity engagement, enabling marketers to make video, print, and physical display units the launchpad for a set of mobile experiences. As a consultant to the CEO and as CMO to the company, I defined the company vision and turn it into business execution, through marketing and product management to drive sales, build brand awareness, and grow the company's customer base. As leader of the marketing team, I led design and implementation of all marketing and communication strategies, investments, policies, and processes. Significant accomplishment included: - Established voice and branding guidelines for the company - Working with the management team, redefined the company's product offering and positioning - Drove sales and partnership development, driving revenue opportunities up by 100% - Defined and launched innovative product offering in the Digital Out Of Home and proximity space
As a consultant, worked with senior management to develop strategic roadmap and initial implementation of a new set of products focused on crowd-funding. Significant accomplishments includes: - Modified company’s payment back-end to lower credit card processing costs by 23% - Helped company grow YoY quarterly revenue with a double-digit increase - Worked with internal stakeholders to help foster growth through partnerships and increase transition to a mobile-first company. Initiated and implemented relationships with Paypal, Stripe, Adyen, WePay, Cybersource, and others to help the company improve its payment infrastructure. - Launched a contribution product that allows individual members of a Meetup group to contribute money to their organizers. - Created 3-years financial and product roadmap for evolving the payment infrastructure and payment-related products. - Created press outreach program to increase coverage of the company’s payment strategy, tripling the number of stories covering these offerings.