Amsterdam, North Holland, Netherlands
Relocated to Amsterdam, Netherlands as a Senior Product Marketing Manager for Infoblox. Prior to joining Infoblox, I spent more than 5 years at Sandvine as a Product Marketer. During this time, I launched award-winning products, gave keynotes, wrote comprehensive pieces of collateral (e.g., white papers and eBooks), and transferred from the Sandvine Canada office to the Malmö location. Originally from Australia, I moved to Canada in 2008. During my time in Canada, I immersed myself in Waterloo's tech community as a marketer, initially, focusing on all things digital, social, and content, which I then paid forward to the next generation of marketers as a part-time instructor. After more than five years in digital marketing, I made the switch to a more strategic marketing role as a Product Marketing Manager.
Social Media Marketing (post-grad) - Strategy
I was brought into the organization on a short-term contract to provide a social media strategy. Over the two months, I achieved the following: - Conducted full audit on existing properties, policies and processes - Streamlined corporate brand presence online and co-ordinated with secondary brands to create seamless experience - Successfully acquired accounts under trademark i.e. Instagram - Created training decks for educating and empowering employees to be good brand ambassadors on social media - Took part in the hiring process to fill role with full-time person - Delivered strategic plan that contained recommendations on: policy, access, training, internal and external stakeholders, events, ads, campaigns and channels
- Managed Communitech’s online brands, including its national arm the Canadian Digital Media Network and Canada’s Open Data Exchange, and increase geographic reach by engaging with global partners and influencers - Led a Communitech Business Fundamentals 101 session, teaching startups branding and online marketing - Provided communication strategy and execution for all Communitech events, including Tech Leadership Conference, Techtoberfest, Tech Jam, Waterloo Hacks and Fierce Founders - Grew Communitech’s Twitter audience from 8,500 to 30,000 in 36 months
- Contributed articles to Communitech News on average 2-3 times per month and republished on Techvibes, a national tech publication - Increased social media savviness of Communitech employees, delivering internal social media training, arming them as brand ambassadors for their programs - Social media thought leader on digital marketing panel at the Marketing Leap Conference (February, 2016) - Launched and led social media campaigns and initiatives such as Geek Week, Toronto-Waterloo Region Corridor and Go North Canada - Collaborated in hiring co-op students and managed their day-to-day work - Achieved verification of @communitech on Twitter
- Helped in positioning Communitech as a thought leader by increasing online activity, focusing on tech industry news, original content, events and Communitech programs - Completed digital sweep of existing channels resulting in streamlined presence and concentrated brand awareness and improved protocols for setting up new channels - Optimized social media engagement by strategically testing post variables such as day, time, and multimedia content of posts