San Diego, California, United States
I spent nearly two decades in community. Then AI showed me what to do with all of it. I now lead Demand Ecosystem & Field Marketing at ClickUp, where a team of 6 operates at the output of an org 3x its size: 200+ events/year, a full Ai service provider enablement pipeline, customer advocacy programs with hundreds of thousands of members, and an AI-built operational system that is leaps beyond industry standard. We don't iterate on old programs. We compound on a stronger foundation, using ClickUp's own AI (Brain²) to architect automations, super agents, and systems that turn community into revenue infrastructure. My thesis: Community's next act isn't engagement metrics. It's economic impact. We're giving AI builders, consultants, and service providers real enablement, real deal flow, and real income paths. When someone in our ecosystem closes a deal, that's their livelihood. We built the systems that made it possible. The "Super IC" isn't a buzzword. It's our operating model. Small team, full ownership, AI-native systems, zero bureaucratic drag. On the field side, I've built a pipeline machine that puts millions in sourced and influenced revenue on the board every quarter through formats that actually convert: invite-only executive dinners, AI enablement sessions (Brain Food), and world-class customer retreats designed to accelerate deals, not just build awareness. Every format has a repeatable playbook, every seat in the room is intentional, and every event ties back to pipeline. In a decade of work at Yelp I led two divisions and 30+ remote marketing specialists across emerging and tier-1 US markets, owning the full community growth function for Yelp's most competitive metros. Built data-driven programs that directly accelerated user acquisition and market share in cities where organic growth had plateaued. Designed the operating playbook for how Yelp scaled community marketing nationally without scaling headcount proportionally, a model that became the blueprint for the company's expansion strategy.
Leading ClickUp's AI-native demand ecosystem with a lean team of 6 that operates across what would traditionally be 3+ separate departments: • Field Marketing Engine: 130+ in-person events and 70+ webinars annually across MM/ENT segments. Three world-class Event Managers (AMER + EMEA + APAC) running boots-on-the-ground + Three systems operators who play triple duty as Content Creators, Webinar Talent & manage dozens of AI agents and automated campaign systems = Field Marketing production at scale. • Verified Service Provider (VSP) Program: Built from zero. Certifications, cohort-based enablement, deal flow infrastructure, and a path to real income for AI builders and consultants on ClickUp's platform. No partner badge and a Slack invite. Real economic outcomes for our partners. • Customer Advocacy & UGC engine: Architected a program in Zealot that generates 1,500+ genuine customer social shoutouts per month, no incentive hacks, no templated copy. Real advocacy at a volume most brands pay agencies millions to approximate. • AI-Native Systems Architecture: All systems built natively in ClickUp using Brain². Automations, super agents, attendee tracking, no-show sequences, webinar-to-content pipelines, and a full LMS with no external vendors or product engineering support. • Operating Model: Pioneering the "Super IC" approach. Each team member owns a full function. Sydney architects agent infrastructure across 6 integrated platforms. Elliot runs 2-3 live webinars/week while co-building enablement systems. Arianna powers every demand campaign. The result: startup speed at enterprise scale. AI-native operations · Lean team management · Demand generation · Field marketing · Ecosystem development · Service provider enablement · Revenue attribution · Automation architecture · Event production at scale · Remote team leadership · Community-to-revenue strategy · Program development · Cross-functional leadership · SaaS · Data-driven marketing
Promoted to realign Community from a brand/advocacy function into a full marketing revenue engine. 10Xed power-user programs and took on deeper sales pipeline-generating infrastructure: Field Marketing from zero to scale: Took events from 1-2 a month (2023) to 100+ in-person annually in under 18 months, delivering $XXM in pipeline. Built the playbooks, vendor relationships, and regional coverage model that turned field marketing into one of ClickUp's most recognizable revenue channels. Webinar programming: Developed and expanded a webinar engine, feeding PMM campaigns, social, and sales enablement simultaneously. Social engagement & moderation at scale: Built one of the first community teams to run a fully agentic workflow: an AI-powered waterfall using ClickUp Agents and Brain that actually completed moderation tasks, escalation routing, and engagement SOPs autonomously. Lean team, massive output. (This system was recently handed off to our Product-led team as a fully operational machine to innovate further) Customer UGC engine: Architected a program in Zealot/User Evidence that generates 1,500+ genuine customer social shoutouts per month. Real advocacy at a volume most brands pay agencies millions to approximate.
Joined to scale a world-class community department. Built the trust layer and relationship infrastructure that became the foundation for ClickUp's ecosystem play: super-user programs, customer advocacy at scale, and the early proof that community drives revenue, not just sentiment. Took membership from under 8K to over 230K Shifted the measurement model from "we think it's working" to demonstrable pipeline impact, which set the stage for the team's evolution into a full demand ecosystem function. Owned and operated all virtual and in person events, conferences, social moderation, super user programs, brand amplification and customer advocacy
While I continued to manage a dozen start-up cities for the community marketing team within the Yelp Brand, I was promoted to a Sr. Level within the community expansion division to also lead R & D programs that solved the "how to grow community faster in our largest markets" question. I was directly responsible for a remote team of 25+ reps and their lead manager, who were tasked with growing our online user market share within specific target metros. This position included developing data driven programs to enhance, map, track the user experience and the execution of marketing initiatives that coached an online community into deeper brand engagement. The teams that directly reported to me were able to grow online communities faster, in some of the largest metros and most active online platforms. Each member of the Yelp Community Expansion Team was a forward facing community leader who required daily guidance and resources. I was proud to support an inclusive and diverse group of driven, self-motivated, charismatic, and organized individuals as they were tasked with wrangling a slew of to-dos, from targeted brand communications and online moderating to user engagement events and executing retention and growth strategies. Direct reports required support with event planning, influencer management, social media campaigns, large scale marketing promotions, local business owner education, various online publications, mass email prerogatives, public relations and press opportunities. Additional program development experience within this role included test pilots and the creation of new policies and procedures for emerging marketing departments and expansion concepts at Yelp.
Promoted to Lead Regional Manager for Community & Marketing. Responsible for a remote team of up to 23 reps who are tasked with launching the Yelp brand and growing our market share within specific target metros. This position includes overseeing all local marketing efforts in those regions with the end goal of building strong user communities and Yelp brand awareness. Direct reports require support with event planning, influencer management, social media campaigns, large scale marketing promotions, local business owner education, various online publications, mass email prerogatives, public relations and press opportunities. Additional program development experience within this role including test pilots and the creation of policies and procedures.