Dublin, County Dublin, Ireland
National College of Ireland Business Graduate 2024.
• Drove brand growth for iconic products like Rice Krispies Squares and Pop-Tarts through strategic innovation and marketing across multiple markets. • Led packaging redesign for Rice Krispies Squares, boosting shelf visibility and consumer recognition in alignment with brand goals. • Delivered data-driven insights via monthly NPD performance reviews, ensuring targets stayed on track and enabling rapid issue resolution across markets. • Ensured all brand communications met legal and regulatory standards, safeguarding brand reputation and consistency across channels. • Spearheaded 2025–2026 innovation projects, blending consumer insights with creative development to reinforce brand leadership in wholesome snacking. • Led the ‘GymTok’ influencer campaign, leveraging organic trends to increase digital engagement and relevance with fitness-focused consumers.
• Contributed to both qualitative and quantitative research projects by supporting data collection, analysis, and reporting, gaining valuable insights to inform business decisions. • Assisted in creating engaging social media content and blogs, enhancing community outreach efforts and boosting brand visibility. • Developed strong proficiency in research methodologies, along with refining skills in social media management and interpersonal communication, ensuring effective collaboration within teams.
Supported both National Accounts for Peter Mark Salons and the E-Commerce channel within the Professional Products Division, delivering strategic marketing, sales, and stakeholder engagement initiatives. • Led the development and execution of a Kerástase PR campaign aligned with Earth Day 2023, achieving an organic reach of 2M+ impressions across platforms. •Trained 60+ Peter Mark salons on the L’Oréal Partner Shop e-commerce platform, enabling a smooth digital transition that contributed to a measurable uplift in retail sales. • Managed four key E-Commerce accounts, providing daily operational support, coordinating with external stakeholders, processing orders, and assisting in new product launches. • Tracked and analysed sell-out data from key accounts, creating regular performance reports and insights for internal commercial teams. • Owned end-to-end NPD support across multiple brands, ensuring accurate delivery of assets, stock, and campaign execution with key accounts. • Supported Redken’s Education & Commercial teams by coordinating education events nationwide, managing logistics, branding and live demo assistance. • Contributed to large-scale marketing and influencer activations, supporting planning, logistics, and on-site execution. • Acted as Social Representative for the L’Oréal UKI Next Gen Committee, organising internship-wide events and team-building initiatives.
Social Representative for the L’Oreal Next Gen Committee. Organising events across the UK and Ireland for a multitude of interns and apprentices across the UK and Ireland.
• Worked part-time as a barmaid in Beshoffs Sea Bar and Grill. • Worked within a team of 9 staff members to ensure prompt service to over 150 guests during peak service times. • Responsible for the upkeep of the bar whilst on shift, including cleaning service areas and implementing sanitary food handling and service protocols. • Ensured that the bar always remained stocked and assisting management with stock orders. • Took part in various training sessions including wine tasting, mixology classes and barista classes to expand my knowledge on different products. • Assisted other staff members with their station duties when necessary e.g. Assisting with food running and taking orders.