United Kingdom
Portfolio site: trinetaraldsvik.co.uk With 10+ years of experience in UX research and design, I am passionate about creating user-centric solutions that meet the needs and expectations of all users. I lead UX teams in creating wireframes and visual designs for multiple public facing and private sites and software, working closely with external agencies, developers, product managers, content designers, and web analysts in an agile environment. I also run behavioral user research and advise on best UX and usability practices, using tools such as Axure RP, Figma, Sketch, Google Analytics, Google Optimize, Hotjar, Insights, and Optimal Workshop. I have spoken at various events and conferences about user research, user needs, and survey methods. My goal is to deliver evidence-based design that enhances the security, efficiency, and accessibility screen based products.
Strategic UX Architecture: Partnered with SMEs across multiple sectors to audit and restructure Information Architecture (IA), focusing on improving user retention through logic-driven navigation and reduced cognitive load. W3C Accessibility Governance: Spearheaded technical audits for new and legacy digital products to ensure strict compliance with WCAG 2.2 standards, providing detailed remediation roadmaps for engineering teams. Systemic Problem Solving: Translated complex business requirements into high-fidelity architectural blueprints, ensuring that product "solutions" directly addressed identified user friction points. Cross-Functional Alignment: Facilitated stakeholder workshops to bridge the gap between technical constraints and user needs, ensuring architectural feasibility before development. Pro-Bono Infrastructure Projects: Provided end-to-end design strategy for service-based startups, including the creation of scalable Design Systems and standardized user-flow documentation.
Working within highly security conscious industries and with sensitive data. Creating wireframes and visual designs for multiple public facing and private sites and software. Working closely with external agencies. Running behavioral user research for specialist users within defence industry, and advising on best UX and usability practice. Speaking about user research in general and about starting with user needs. Advising on best practice survey methods. Working closely with developers, product managers, content designers, and web analysts in an agile environment. Tools: Axure RP Adobe Photoshop Google Analytics Google Optimize Hotjar Insights Optimal Workshop
User Research Lead focusing on remote research and quantitative research. Introducing and teaching user researchers about remote and quantitative research tools and methods, including Hotjar, What Users Do, Optimal Workshop, A/B testing and optimisation, and survey writing and analysis. Advising on how GDPR changes affects User Experience across the Parliamentary web estates, including sub-domains and microsites. Lead and managed a team of Digital Performance Analysts, through recruiting and hiring to performance management. Running behavioral user research for teams across House of Commons and House of Lords, and advising on best UX and usability practice. Speaking about user research in general and about starting with user needs. Running surveys and advising on best practice survey methods. Working closely with UX and UI designers, developers, product managers, content designers, and web analysts in an agile environment. Ensuring GDS service design standards were followed and testing the effectiveness of these with a parliamentary user base Tools: Google Analytics Google Optimize Hotjar Survey Monkey Smart Survey What Users Do Optimal Workshop
Freelance graphic designer working on commission for individuals and companies.
Dedicated researcher and designer heading up UX for Haymarket's suite of B2B brands and working across multiple user groups, including medical, marcomms and planning. Due to the varying budgets and timescales available the work conducted varied from a few days visual redesign to full site relaunches. Working directly with developers, project managers, editorial staff, ad ops, and global brand directors. Conducting all aspects of user testing and research, including: Quantitative user behavior research using on-site software, including GA, Hotjar and Crazyegg Qualitative user research using Usertesting.com, Peek and on-site surveys Conducting online and in-person card sorting with internal and external users Creating user personas Writing test scripts for online and live user tests Analysing results and creating reports presenting findings and recommendations Creating mobile, tablet and desktop wireframes and prototypes in Axure and Balsamiq Creating finished site designs in Photoshop, Sketch, and InVision QAing final build Sites worked on include: http://www.brandrepublic.com http://www.campaignlive.com http://www.campaignlive.co.uk http://www.dcp-online.co.uk http://www.citmagazine.com/ The work done for the recent relaunch of Campaign's UK site was also used to relaunch its international sister-sites: http://www.campaignjapan.com/, http://www.campaignasia.com/, and http://www.campaignindia.in/ Tools: Sketch Axure RP Invision Balsamiq Photoshop HTML + CSS proficient Optimizely Usertesting.com