San Jose, California, United States
Currently Product Manager for iAd at Apple.Previously product lead for defining & launching a cohesive & seamless consumer experience for PayPal's payment solutions for point of sale retailers. Product lead for the incentive platform/infrastructure and customer experience for eBay & PayPal's loyalty and marketing programs. Prior to product management, worked on consumer insights and analytics for defining product strategies and product evolution for increasing customer acquisition, activity and preference for PayPal in the US and in international markets (EU/APAC) Specialties: Product management, Product marketing,Product strategy. e-commerce, Customer Loyalty programs, rewards, gift cards/certificates, Cashback and coupons, online payments,Business Intelligence/Analytics. Data Warehousing,data integration, ETL.
Led cross-functional & cross-organizational efforts to define & manage end to end consumer experience for launch of PayPal’s cloud based payment system. Led defining, developing and launching of a cohesive and seamless consumer experience for PayPal’s wallet in the cloud and point of sale payment products/solutions.
PayPal Product lead for eBay & PayPal global loyalty marketing and consumer engagement programs leveraging incentives viz. reward vouchers, coupons, cashback, gift cards and gift certificates. Led joint prioritization, across eBay and PayPal teams , of product roadmap and launch plans to maximize customer benefit and business goals
Delivered key insights for improving efficacy of user acquisition and activation channels, in North America and international markets, to support short term and long term business/product goals vis-à-vis performance of product flows product strategies in mature and emerging markets • Built analytic models for optimizing supply and demand between millions of buyers & sellers/merchants distributed across North America, Europe, Asia-Pacific and rest of the world to drive multi-billion dollar trading. • Developed analytic models to reduce revenue losses, by improving the targeting for risk/fraud deterrent policies • Developed methodology for customer segmentation to identify the various tiers of customer vis-à-vis affinity distribution for developing effective product marketing programs.
Built analytic data sets that provides insight of eBay’s customer value and longitudinal behavior of multiple customer segments vis-à-vis scalability, growth, retention, movement and attitudinal dynamics. • The growth/retention and attitudinal movements provided the foundation for multiple marketing programs and operations