Salt Lake City Metropolitan Area
You've raised capital. You're closing deals. Your product is real. But the market doesn't know who you are. Your competitor with half your traction has 10x your LinkedIn presence, and it's shaping how investors, partners, and talent see your space. Every week you don't show up, someone else writes the narrative for your category. I'm Trevor. I ghostwrite LinkedIn content for B2B founders, specifically the ones building complex products in fintech, crypto, and AI. I've spent my career inside the industries you're building in. Four times as a Content Director -- at crypto protocols, financial services companies, and B2B SaaS startups -- where explaining the product was the hardest part of the job. I'm not learning your industry from a Google search. I've lived it. I'm also a CPA and former financial advisor -- so whatever you're building, I've probably been on the inside of something like it: Complex crypto protocol that needs simplifying? I was Content Director at one of the most complex in the industry. Fintech platform touching compliance and accounting? I spent years in that world. Financial advisor turning expertise into content? I've held that license and sat in that chair. CPA firm that needs to stand out to business owners? I am one. Most ghostwriters make founders sound generic. They sand down the complexity until nothing that's actually yours remains. I do the opposite: I translate what makes you and your product different into content that builds trust with the people who matter. One conversation a month. I extract the insights only you can share. My team and AI handle the rest: research, drafting, editing, publishing. Your voice, your ideas. You approve via a quick async review. If you're tired of being the best-kept secret in your industry, DM me. I'd love to hear what you're building.
Founded a LinkedIn and X ghostwriting agency serving crypto and Web3 founders, executives, and companies. Scaled to $25K/month within four months, managing up to 10 concurrent clients across DeFi protocols, crypto compliance platforms, tax and accounting firms, executive communities, token projects, and fintech SaaS. Built full-funnel content strategies for every client: audience positioning, content calendars, profile optimization, and strategic CTAs that turned social engagement into real pipeline. The work combined deep industry knowledge with hands-on ghostwriting -- exactly what I do now.
I was the first dedicated content hire at Eigen Labs, the company behind EigenLayer and EigenCloud, backed by $234M+ in funding from a16z, Blockchain Capital, Polychain, and others. When I walked in, there was zero content infrastructure. I built the entire content and comms function from scratch: blog, social, SEO, newsletter, PR, governance comms, investor updates. Within 12 months, we went from 10M to 60M quarterly impressions across owned, earned, and paid channels. The most interesting part? I led two major rebrands -- from EigenLayer to EigenCloud to "the verifiable cloud for the agentic era" -- each requiring completely new messaging frameworks, launch campaigns, and coordinated distribution across media, KOLs, and ecosystem partners. I also built EigenClaude, an AI-powered content system using Claude Code that 5x'd our output and let 8 non-marketing teammates produce on-brand content on their own. That experience is a big part of why I now build AI content systems for clients. Oh, and our two-person team handled all PR. 29 tier-one media placements in a single quarter: Forbes, Bloomberg, Entrepreneur, Delphi, Messari, Milk Road.
Bitwave is a crypto payment and accounting compliance platform. I joined when they acquired my company (Multisig Media) and led content marketing -- blog, newsletter, social, and a CPE webinar series targeting enterprise finance and accounting professionals. This is where I first started building AI-powered content workflows. Early systems using LLMs, RSS feeds, and custom voice training to produce more content without sacrificing quality. That experiment became the foundation for everything I'm building now.
I co-founded a crypto education media company that taught CPAs, CFOs, and tax professionals how to handle digital asset accounting. We grew the newsletter to 5,000+ subscribers, built a full course platform, and created CPE-accredited webinars breaking down some of the most complex topics in crypto. 18 months later, Bitwave acquired us. I stayed on as an acqui-hire to lead their content marketing.