Trevor Ginn

Helping You Scale Profitably on Amazon Without The Headaches. Founder @Vendlab & Author of ‘How to Grow Your Amazon Business’.

London Area, United Kingdom

About

Most brands don’t fail on Amazon because their product is weak. They fail because Amazon is mismanaged. If you are a product brand doing well off Amazon but struggling to make Amazon perform, you are not alone. For many businesses, Amazon becomes a time sink instead of a growth channel. I help brands grow their Amazon sales in the UK and internationally. Through VendLab (https://www.vendlab.com), I partner with product businesses that want a high-performing Amazon channel without the hassle of managing it themselves. Connect and DM me if you'd like to explore how Amazon can drive your next stage of growth. With 15 years of experience running my own Amazon business, I have practical, end-to-end experience of international expansion, listing optimisation, FBA and SFP operations, Amazon Business, sponsored products and brand registry. I'm also the author of the of 'How to Grow Your Amazon Business' (https://amzn.eu/d/jaiicGv). I host the 'How to Grow Your eCommerce Business' podcast (https://apple.co/3RU90b2), produce regular content on my YouTube channel @GrowYourEcommerceBusiness, and teach Amazon strategy through my Udemy course (https://bit.ly/Udemy-Amazon). Typical challenges I help brands solve: - You want to grow on Amazon but need specialist support to do it efficiently - Your Amazon performance doesn't reflect the strength of your products - You're ready to scale into international marketplaces - You want a clear, proven Amazon strategy without waste or guesswork How VendLab supports you: - Developing a tailored Amazon growth strategy - Enhancing listings: titles, keywords, imagery, A+ content and reviews - Managing global Amazon marketplaces - Handling operational issues to keep your account healthy and compliant If you'd like to explore how Amazon can drive your next stage of growth, connect with me or send a LinkedIn DM.

Experience

  • Founder at Vendlab.com
    Oct 2016 - Present · 9 yrs 9 mos

    VendLab is an Amazon Agency which helps brands launch and grow successful Amazon businesses in the UK and worldwide. The company was founded by retail professionals with deep expertise in eCommerce channels, particularly Amazon. - Company founder and Amazon lead - Responsible for sales and company strategy - Launched Amazon businesses for major international brands - 'How to Grow your eCommerce Business' program on Udemy and YouTube

  • Founder at Sunshine eCommerce Analytics
    Feb 2026 - Present · 5 mos

    Sunshine is an Amazon analytics platform built to give sellers and agencies the data clarity they need to make smarter decisions. I developed Sunshine out of the real-world challenges I encountered running Hello Baby and managing client accounts at VendLab — where off-the-shelf reporting tools consistently fell short. Sunshine pulls together order, advertising, and performance data across Amazon marketplaces, reconciling it in a way that standard Seller Central reports simply don't. Key capabilities include: - Order and revenue reconciliation across multiple Amazon marketplaces - Advertising performance tracking and profitability analysis - Clean, actionable dashboards built for eCommerce operators, not data scientists Built from 15+ years of hands-on Amazon selling experience, Sunshine is designed for sellers who want to understand their numbers — not just look at them.

  • Founder at Camino B2B
    Jan 2026 - Present · 6 mos

    Camino B2B is an AI-powered outbound agency focused on generating high-quality sales meetings for B2B companies. We help ambitious teams build predictable pipeline by combining data, targeting, and personalised cold outreach at scale. Our approach goes beyond traditional lead gen—focusing on: - Reaching the right decision-makers with relevant messaging - Booking qualified meetings, not just leads - Building repeatable outbound systems that scale - Leveraging AI to increase efficiency without sacrificing personalisation The result is a consistent flow of opportunities for sales teams, without the overhead of building outbound infrastructure in-house.

  • Founder and Managing Director at Hello Baby Direct
    Apr 2008 - Nov 2023 · 15 yrs 8 mos

    Hello Baby is an online retailer in the Baby Nursery space. The company specialises in export and sells on over 20 global channels, including Amazon, Google Shopping, eBay, Bol, Fruugo and CDisount. I founded and ran the company for 14 years before selling it to the leading nursery wholesaler, BabyBase. - Grew sales to £4m/year without external funding - 10000sq ft warehouse with 4000 lines - 12 full time staff - Sales to 60 countries worldwide - Multi-channel business selling through 20+ leading eCommerce platforms

  • Head of Consulting at Auctioning4u Ltd
    Apr 2003 - Mar 2008 · 5 yrs

    auctioning4u helped businesses to increase sales of new, return or surplus stock by selling on eBay and other online channels. The company was one of the biggest sellers on eBay UK, working with clients such as Dixons and London Underground. I headed up their consulting business, helping clients to use eBay and Amazon as a sales channel for new and distressed stock.