Travis Northup

Marketing/Demand Generation at QuotaPath

San Francisco, California, United States

About

My most defining characteristic might be that I genuinely *like* change. Lots of people tell me they fear or even hate change, but to those people I say, “don’t you think things could be better?” In my professional career, I’ve dedicated myself to organizations aimed at doing exactly that. I’m a tech startup veteran, demand generation pro, and marketing ops guru with 10+ years of experience and multiple company exits. I’ve spent my entire career at B2B SaaS companies, most of them quite small, and have used my skills to help them grow. My conquests include: - Cutting my teeth at a marketing agency, where I serviced a large roster of B2B SaaS clients as a demand generator. - Being the first marketing hire at seed/A series startups, where I built martech stacks, branding, and generated pipeline from scratch. - Becoming proficient in a wide variety of martech tools, including Salesforce/Pardot, Marketo, HubSpot, Insightly, GA4, 6Sense, Intercom, Drift, Pendo, Wordpress, Workato, Tableau, Looker, and so many more that I’m just now realizing I’m a huge nerd and should probably get out more. - Teaching myself SQL and whichever other skills were required of me to get things done. My catchphrase is “how hard could it be?” — just ask my coworkers. - Working in sales (both as a seller and manager), which gave me empathy and understanding of the sales process I feel every marketer should have. Housekeeping note: You may have noticed some out-of-place job experience/skills listed on my profile! I’m a strong believer that the only way to stay creative and think asymmetrically is by exposing yourself to as many new things as possible, so I dabble in a number of hobbies. I did standup for years, review video games online, and occasionally write sitcoms. What can I say? I like to keep busy. If you’re just curious about my marketing chops, pay no mind to my extremities (unless you’re into it).

Experience

  • Director of Demand Generation at QuotaPath
    Sep 2024 - Present · 1 yr 11 mos

  • Member at RevOps Co-op
    Sep 2024 - Present · 1 yr 11 mos

  • Writer/Reviewer/Online Personality at IGN Entertainment
    Aug 2019 - Present · 7 yrs

  • Marketing/Demand Generation at Insightly
    Mar 2020 - Aug 2024 · 4 yrs 6 mos

  • Senior Editor at Gaming Trend
    Jul 2012 - Dec 2021 · 9 yrs 6 mos