Ladera Ranch, California, United States
We started Taco Truck Creative because we knew there was a better way for advertising agencies and clients to work together. Our goal was to remove the unnecessary tension that often exists between clients and their creative partners. The size of the agency doesn’t matter—it’s the people, the relationships, and the collaboration that truly drive success. Taco Truck is filled with good people. We’re transparent and honest. We work hard because it’s the only way we know how, and we’re here to help. There’s no reason to behave any other way. My passion for advertising began when I earned a B.S. in Advertising from Northern Arizona University—yes, the irony of an advertising degree being "B.S." isn’t lost on me. I’ve created and led the development of highly effective marketing campaigns across industries like automotive, apparel, hospitality, spirits, golf, gaming, CPG, and even asphalt—yes, I’ve written award-winning headlines for an asphalt company. Whether launching a product, redefining a brand, or crafting a compelling story, I thrive on bringing ideas to life and seeing brands succeed. Creativity is useless in marketing if it doesn't produce results. At Taco Truck Creative, we create great ideas without all the B.S.—which brings my advertising degree full circle.
Created industry-defining product campaigns for Callaway Golf that moved them from #3 to #1 in total market share. Cultivated an environment of creative collaboration with a Scopeless Scope mindset, redefining the client, agency relationship. Built a team of creative professionals dedicated to delivering strategic creative ideas that translate business objectives into engaging content resulting in increased market share. Led the development of innovative creative campaigns for L.A.B. Golf, Callaway Golf, Odyssey, MUNICIPAL Apparel, Drakes Organic Spirits, Waterpik Oral Health Care, Qualtrics, Fuel Cycle, RE Ranger, Intricate Bay Lodge, Blast Motion, Spy Optic, Chuze Fitness, GolfNow, Qualcomm, Lamkin Grips, SuperStroke Grips, KBS Shafts, San Diego Opera, and Olaunu.
Created highly effective advertising campaigns for more than 50 product launches, moving TaylorMade adidas Golf to #1 in total market share. Helped TaylorMade adidas Golf maintain a dominant market share position through innovative TV, Print and Digital executions.
Senior Copywriter in Jeep Dealer Group. Created Regional and National advertising campaigns for Seasonal Sales Events and Model Launches, including TV, Radio, Print, and Outdoor.
Created award-winning work for clients such as Salt River Project (State Utility) Crystal Springs Bottled Water, Ace Asphalt, Phoenix Symphony, Cliff Castle Casino, Arizona Lottery, and Valley Toyota Dealers.
Clients: Arizona Lottery, Phoenix Convention and Visitors Bureau, Amfac Parks and Resorts, Dial.