Victoria, British Columbia, Canada
As a multimedia journalist, I specialize in crafting clear, compelling stories that connect communities and elevate the issues that matter. I bring hands-on experience across digital publishing, newsletters, photography, videography, and social strategy—using each medium intentionally to inform audiences and amplify meaningful narratives. With a Master’s in Investigative Journalism, I have a strong foundation in research-driven, multi-format storytelling. My work spans long- and short-form editorial writing, digital newsletters, branded content, promotional video production, documentary filmmaking, and social media assets including reels and photography. I also create strategic marketing and communications content supported by visual storytelling, audience-driven messaging, and cross-platform creative execution. In addition to editorial work, I’ve developed B2B and B2C marketing campaigns for organizations including Hullo Ferries, Prince of Whales Whale & Marine Wildlife Adventures Victoria, Malahat SkyWalk, Team USA Rugby, Rugby Canada, Notorious Run Club, and Dalhousie University—delivering tailored content that supports brand growth, audience engagement, and community impact. Across every project, I combine creative direction, technical production, and storytelling expertise to empower individuals, organizations, and businesses to share impactful stories with clarity and purpose.
● Lead Outway's creative content marketing strategy from concept to execution, producing high-impact photo and video campaigns that drive brand awareness, community engagement and business growth. ● Manage the brand's organic social presence across Instagram, TikTok, YouTube Shorts, LinkedIn, X and Threads, overseeing content strategy, publishing, community management and performance optimization. ● Develop creative campaigns for product launches, athletes, ambassadors and brand partnerships, while planning and directing on-location and studio productions. Edit platform-first content using Adobe Premiere Pro, DaVinci Resolve and CapCut, applying storytelling, motion graphics, color grading and social best practices. ● Collaborate cross-functionally to align creative with business objectives, analyze content performance and audience insights, and continually refine strategy to maximize organic reach and strengthen Outway's brand identity.
As a multimedia journalist, I craft clear, compelling stories that connect communities and elevate meaningful issues. My experience spans digital publishing, newsletters, photography, videography, and social strategy – using each medium with intention to inform audiences and amplify important narratives. With a Master’s in Investigative Journalism, I bring a strong foundation in research-driven, multi-format storytelling across editorial writing, branded content, promotional video, documentary work, and social media assets. I've also developed B2B and B2C marketing campaigns for major organizations, delivering content that supports brand growth and engagement. Across every project, they blend creative direction and production expertise to tell stories with clarity and purpose.
Build and scale a high-growth community brand, delivering nine large-scale events in 2025 with 100-200+ participants each. ● Set partnership strategy and lead brand relationships with Run Sport + TC10K, ON Running, Red Bull Victoria, and OUTWAY Socks. ● Manage and mentor a creative team of six, providing direction across content creation, event marketing, and brand execution. ● Own experiential strategy and event operations, overseeing activations, volunteer coordination, and on-the ground execution while growing digital reach to 31,000+ unique visitors and 120,000+ cumulative social reach.
Own content and campaign strategy for national lifestyle and tourism brands, including Toyota Canada, Air Canada, Malahat Skywalk, and Prince of Whales Sea Tours, aligning creative with measurable performance goals. ● Define and execute SEO-driven editorial and video strategy across B2B and B2C campaigns, balancing audience insight with performance goals to drive sustained engagement and retention. ● Oversee cross-platform distribution and performance analysis, using audience and campaign data to refine content strategy, improve CTR and completion rates, and expand campaign reach and branded search visibility.
● Develop and deliver branded content strategy at scale, producing 8-10 weekly editorial-style features across tourism, hospitality, and retail sectors in Western Canada and the U.S. ● Lead interviews and audience research, translating client goals and market insight into high-performing, audience-first storytelling. ● Own publishing workflows and performance tracking, ensuring content is optimized for SEO, social distribution, and long-term visibility.
● Manage post-production for short-form social video campaigns across Reels, TikTok, and paid social, delivering performance-driven creative for client brands. ● Collaborate closely with creative directors and producers on concept development, shoot planning, and on-set execution to ensure high-quality visual output. ● Evaluate audience retention, engagement, and CTR metrics to refine creative direction and improve campaign performance and ROI.