Wollongong, New South Wales, Australia
A passionate Marketing graduate with a Bachelor of Business, specialising in content creation, social media strategy, and creative design. With a keen eye for trends that resonate with Gen Y and Z audiences, I craft compelling brand stories that engage and inspire. My experience spans branding, storytelling, and digital marketing, with hands-on experiences in the entertainment and hospitality industries. I have participated in engaging campaigns, collaborated on creative projects, and honed my ability to connect brands with their target audiences in authentic ways. At the core of my work is a commitment to ethical marketing, innovation, and consumer engagement. I thrive in dynamic environments where creativity meets strategy, and I’m eager to contribute my skills to a forward-thinking team.
Revitalised the company’s website on Wix to enhance user experience and readability. Designed targeted email marketing templates using Zoho (CRM) for segmented subscriber lists. Restructured and modernised internal email signatures to elevate brand professionalism. Conducted industry and market research to inform strategic decision-making. Collected and validated data through SavvySME to support lead generation initiatives. Created digital marketing materials in Canva, aligning visuals with brand identity and messaging.
Launched and structured a weekly Instagram Story content strategy using interactive formats (polls, quizzes, behind-the-scenes), which accelerated follower engagement by 15%. Collaborated with KOLs to amplify brand messaging, expanding reach and connecting with highly targeted audiences. Created branded IG Story templates in Canva, strengthening visual identity and reinforcing brand consistency. Analysed and validated quarterly social media reports based on data from Meta Business Suite to extract performance insights for future campaigns.
- Assisting in designing images for e-commerce (Shopee), social media (Facebook, Instagram). - Market research and analysing competitors to enhance the store’s campaigns.