Ho Chi Minh City, Vietnam
🌟🩷 Empowered Marketing & Branding Magic 🐱💫 Marketing professional with experience across brand building, partnerships, community engagement, and customer experience. I've worked with brands in F&B, sports, and lifestyle sectors, leading campaigns, collaborations, and growth initiatives that connect brands with people. Passionate about building meaningful brand experiences and turning ideas into stories that resonate.
- Coordinated daily customer experience operations, including workshop registration, guest support, and service flow management within a premium experiential retail environment. - Managed multi-channel customer communication across walk-in, hotline, social media, and messaging platforms while maintaining consistent brand tone and service quality. - Collaborated with operations, Coffee Guides, and internal teams to ensure smooth workshop execution and customer engagement. - Supported employee engagement initiatives including monthly activities, Coffee Team Bonding 2025, and Company Trip 2025 in coordination with HR and stakeholders.
- Supported marketing communication activities for a community-driven platform promoting Vietnam through digital storytelling and social engagement. - Managed content planning, social media execution, and community-focused communication initiatives across digital channels. - Collaborated with creators, partners, and community stakeholders to support audience engagement and brand visibility.
Marketing Planning: Spearheaded the comprehensive planning of all marketing activities in alignment with annual marketing strategies. Key responsibilities included: Creating detailed action plans for each initiative post-approval. Formulating stakeholder management plans to ensure seamless execution. Crafting communication strategies tailored to each action plan. Developing and managing budgets for each initiative. Establishing timelines for efficient project execution. Implementing metrics and reporting structures to evaluate the success of each action plan. Marketing Execution: Orchestrated the execution of marketing initiatives and corresponding action plans, focusing on: Coordinating with stakeholders to facilitate collaboration and synergy. Maintaining open lines of communication to ensure alignment and progress. Tracking budget utilization to ensure adherence to financial plans. Monitoring and measuring key metrics to gauge performance. Generating timely and insightful reports to inform decision-making. Marketing Budgeting: Led the creation and maintenance of budgets for all initiatives, ensuring alignment with departmental and organizational budgets. Key tasks included: Tracking expenditure to ensure fiscal responsibility. Evaluating the ROI of each initiative to optimize resource allocation. Marketing Partnerships: Cultivated strategic partnerships to enhance brand visibility and resonance within target demographics. Responsibilities encompassed: Participating in partner initiatives aligned with brand values, vision, and mission. Proposing collaborative projects to benefit partner organizations and Lacàph mutually. Special Projects: Managed various special projects, notably: Overseeing website maintenance, including content updates, information accuracy, media hosting, and SEO enhancement to bolster online presence and visibility.
Content Creation and Strategy: Develop and curate compelling content aimed at attracting and retaining customers. Propose and implement innovative strategies to enhance brand visibility and appeal. Social Media Management: Maintain adherence to the social media content calendar, ensuring timely publication. Collaborate closely with the marketing team to optimize content for maximum engagement, reach, and sales. Ensure each piece of content resonates with our brand's distinctive voice and identity. Data Monitoring and SEO: Regularly monitor performance metrics on various social media platforms and our company website. Implement effective SEO techniques to boost website traffic and improve search engine visibility. Influencer and Partnership Engagement: Conduct research and foster relationships with influencers, key opinion leaders (KOLs), and strategic partners. Identify opportunities to amplify our online presence through strategic partnerships. Google Business Profile Management: Enhance our visibility on Google and maintain control over our business information. Build credibility through customer reviews and ratings. Strategic Partnerships: Establish and manage strategic partnerships in three key categories: Strategic Corporate Partnerships, including collaborations with entities such as Oxalis. Strategic KOL Partnerships with influencers across various domains. Strategic Sponsorships. Media and PR: Manage media relationships and coordinate public relations efforts to enhance brand perception. Ad Hoc Responsibilities: Undertake any additional tasks assigned by the Line Manager to support marketing and brand development initiatives.
At Baseline, we are pioneering the digital transformation of tennis in Vietnam through innovative technology like blockchain and AI-powered analytics. Our mission is to enhance the tennis experience by making it more accessible, transparent, and enjoyable for everyone from amateur enthusiasts to professional players. Key Responsibilities: - Develop and implement a cohesive marketing plan to increase brand awareness and subscriptions. - Manage digital marketing campaigns across various platforms, optimizing reach and engagement. - Coordinate with the internal teams to craft compelling messages for different target audiences. - Spearheaded the organization's public relations efforts, including media outreach and content creation. - Collaborate with tennis tournaments and partners to promote the Baseline platform and enhance user acquisition and retention. - Analyze market trends and user feedback to adjust strategies accordingly. - Collect guest feedback from various touchpoints and provide detailed reports to the CTO and tech lead to inform ongoing improvements to the application and platform. - Prepare detailed monthly reports on the progress of marketing strategies and initiatives. 🎾Baseline - the leading tennis platform in Vietnam 🎾Baseline - Ứng dụng số hóa Tennis tiên phong tại Việt Nam