Tram Phuong C.

MBA,PhD Researcher,Business Intelligence, Data Analytics, Customer Value Management

Ho Chi Minh City, Vietnam

About

Experienced in data analysis and business insight with a demonstrated history of working in the performance consulting, financial services and payroll industries. Skilled in Databases, Microsoft Access, SQL, Power BI, R Studio, Visual Basic for Applications (VBA), and Leadership. Strong business development professional with a Master of Commerce by Thesis focused in Economics, Finance, Statistics, Econometrics.

Experience

  • Ho Chi Minh City Securities Corporation (HSC) (Full-time · 3 yrs 10 mos)
    • Director, Head of Data
      Mar 2025 - Present · 1 yr 4 mos

    • Director, Head Of Customer Value Management
      Sep 2022 - Mar 2025 · 2 yrs 7 mos

      - Evaluate and analyze customer data from internal and external sources based on both financial and non-financial criteria - Develop a framework of customer segmentation and customer lifetime value throughout customer lifecycle - Build management reports to monitor performance of customer segments - Initiate and develop strategies to promote acquisition rate of new customers, reduce churn rate of existing customers and enhance customer experience - Develop tools and systems to manage customer data (CRM, CDP) and loyalty customer programs

  • Head Of Business Intelligence and Data Analytics at Movi Vietnam
    Dec 2021 - Sep 2022 · 10 mos

    • Manage the reports/ dashboards to provide insights to all business units such as the management of Risk, Fraud, Collections, B2B Sales, B2C Sales, Marketing, Logistics and Operations • Manage the design, development and maintenance of credit scorecards using internal data and external ‘Big Data’. • Manage a team to design, develop and evaluate Machine Learning Pipelines solutions embracing the latest open source and cloud technologies like Python, R, AWS • Manage the deployment and operation of a data warehouse and business intelligence platform

  • Head of Digital Business Insights and Analytics Department at FE CREDIT
    Feb 2020 - Dec 2021 · 1 yr 11 mos

    Oversee analytic operations of digital lending application. Guide the collection, analysis, and interpretation of data from customer behavior through customer journey to improve user experience and support product development • Establish target benchmark and monitor business performance including conversion, P&L, risk, operations, and systems • Initiate data analysis projects • Provide insights and actionable recommendations based on data interpretation • Design and launch tests of structuring control group and set targets and ensure delivery • Lead and manage a team of data analysts

  • Data Consultant at Deloitte
    Nov 2018 - Feb 2020 · 1 yr 4 mos

    • Provide analytical support across workstreams initiatives to identify the results of rapid cycle implementations in public hospitals • Examine systems and recommend methodologies to improve data and its usage • Design and synthesize reports and metrics, and document process flows • Develop statistical models for predicting future volume of patients to Emergency Department • Present analysis results, operational data and forecasts in written and verbal formats to senior leadership • Recommend best approaches to measure KPIs.

  • Manager, Reporting and Analytics at Education Payroll Limited
    Jan 2015 - Nov 2018 · 3 yrs 11 mos