United States
As a C-Level Executive with 25+ years of progressive experience in the sports industry, I am well-versed in driving strategic initiatives, leading cross-functional teams, and fostering a winning culture. My background includes a successful track record of developing brand loyalty and awareness for the Cleveland Cavaliers and Rocket Mortgage FieldHouse to support organizational entities including the Cleveland Monsters (AHL), Cleveland Charge (G League), and Cavs Legion (NBA 2K). This involved leading all aspects of team marketing, arena marketing, creative, retail, game presentation, and digital marketing. Beyond this marketing expertise, I am a strategic leader with a well-rounded business acumen and a proven history of contributing to and/or leading complex organizational initiatives. On a personal note, I am an avid traveler, having visited 45 different countries and six continents, including Antarctica. As the daughter of a career USAF Officer/Squadron commander, I lived and traveled across the US and Germany in my early years. I am a lover of dogs, Broadway musicals, sports, podcasts, and cooking. - CORE COMPETENCIES - • Leadership, Management, and Strategy • Integrated Marketing and Communications • Public Relations and Messaging • Organizational Culture and Values • Change Management and Optimization • Team Leadership and Oversight • Business Expansion and Innovation • Project and Program Management • Diversity, Equity, and Inclusion • Marketing Strategy and Branding • End User Engagement and Retention “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” - Mark Twain
As Executive Vice President and CMO, I provided senior leadership, strategic planning, and team oversight for the Cleveland Cavaliers and Rocket Mortgage FieldHouse. This involved strategically building meaningful connections with fans and fostering a winning culture internally. I directly oversaw six internal teams spanning team marketing, arena marketing, creative, retail, game presentation, and digital.
As VP of Business Operations, I maintained responsibility for business operations for this Minor League Baseball team. This involved managing day-to-day operations as well as leading the financial and organizational restructure of the franchise.
As Director of Team Consulting, I provided strategic guidance and consultative direction for the company ownership of the Fort Wayne Wizards.
As VP of Marketing, I led organizational efforts surrounding marketing, advertising, promotions, creative, retail, and game presentation. During this 9-year tenure, I advanced from PR intern into the VP of Marketing role while taking on increasing levels of responsibility and oversight.