Longmont, Colorado, United States
Experienced Founder with a demonstrated history of working in the design and running industry. Skilled in Sales, Management, Social Media, Advertising, and Blogging. Strong arts and design professional with a BFA focused in Interior Design and double minor in Architectural & Graphic Design from Savannah College of Art and Design.
GRAPHIC + BRANDING LightSpeed Lift / 26 Birds of a Feather / 25 The Running Collective / 25 Shoes & Brews / 24 Hartman Coaching / 24 Train + Maintain High Maintenance Runner / 24-25 Streamline Physical Therapy / Jan 23 Carly + Joe Wedding / Sept 22 Shift with Kelly / Sept 22 Ready to Run Podcast / Mar 22 Running Down A Dream / Mar 22 Runner’s Roost Go Emma / July 21 Ready to Run Podcast / July 21 Boulder Run Physio / Apr 21 Anh Bui Run DPT / Apr 21 The NTH Side Collective / Apr 21 M+K Wedding / Apr 21-June 21 Runner’s Roost Sundown XC / Mar 21 Alicja Konieczek Planner / Feb 21 Red Line Media Co / Nov 20 Brevard Orthopaedic Specialists / June 20 Long Distance Mag / May 20 Custom House Portraits / April 20 WISC West Islip Swim Club / Apr 20 PROMIX Nutrition / April-Aug 20 Magnolia Heather / Nov 19 Nuta Olaru / Sept 19 Nine Mind / Aug 19-Jan 20 Aisha Praugpt Leer Foundation / Jan 19 Emma Coburn Elk Run 5k / Sept 18 Boulder Underground / Aug 18 Lee Troop Team Boulder / May 18 Boulder Harriers / Nov 18 Ability Physical Therapy / Dec 17 Happy Camper Candle / Feb 17 Matt Trappe Photo / Jan 13-16 Runner's Edge Farmingdale / Feb 12-15 Runner's Roost / Aug 12 -15 Abdi Abdirahman / July 13-15 USALI Track & Field / March 12-15 Nassau County Section 8 Track & Field / Jan 14 David McNeill "Skinneh B!tch" / June 13 Run Flagstaff Elite / June-Sept 13 Runner's Edge Farmingdale / Feb 12-15 INTERIOR Peter & Heidi Roeser / Dec 22 Ability Physical Therapy / Aug 20-23 OAC Gym / Feb 22 Boulder Run Physio / July 21 Runner's Edge Huntington / Sept 20-Apr 21 Boulder Underground / Jan-Mar 21 Lauren & Matt Daniels / Aug 19 Leadville Race Series / Mar-May 19 Matt Hensley / Feb 18-Aug 19 Sarah Hutchings / Jan 18 Runner's Edge Farmingdale / Feb 12-15 PHOTO WGSN / Aug 21 Neely S Gracey / Nov 20 Long Distance Mag / May 20 LuLaRoe Tammy Lee / Sept 16-Dec 17 Foundation Run Camp / Aug 09-15 Sal the Singer / Jan 14 American Field Sporting Dog Association / 13 Runner's Edge Farmingdale / Feb 12-15
- Develop new branding initiatives - Create & maintain social media strategies - Align customer service interactions to ROLL Recovery’s company culture via email, phone, social media - Assist with development of branding & marketing materials - direct to consumer, digital, social, email & print as well as existing and new prospective retailers, digital, email and print - Product photography and videography - lifestyle photos, indoor studio, portfolio for social media & website, collect and organize images in the database for future use - Assist with in-house PR - collect & maintain current press, discover new PR outlets (magazines/blogs), determine who are the influencers in the PR community - Develop & maintain excellent athlete and influencer relationships - Events representative at expos & trade shows Projects - R8 Plus Launch - Emma Coburn Collab - Tinman Elite Collab June 20 - ROLL OAC Space (Interior/Digi) Oct 20 - R8 Custom Launch (Digi) Aug 20 - Pinterest Ads (Digi) Aug 20 - R4 US Olympic Trials Marathon (Print/Digi) Feb 20 - R4 Launch (Digi) Feb 20 - 10x20' & 10x10' Trade Show Booths (Print) Sept 19 - FB/IG Catalog (Digi) June 19 - Pinterest Account (Digi) May 19 - Boston Marathon Pop-up Shop (Print/Digi) March/April 19 - R8 Inserts Launch (Digi) March 19 - R8 Inserts Content (Digi) Nov 19 - Athlete Recovery Routines (Digi) Feb 19 - American Airlines Ad (Print) Jan 19, Dec 19 - Major Marathon Series Graphic Tees (Print/Digi) Oct 18 - Medical Catalog (Print) Oct 18 - Retail Shop Share Roll Campaign (Print/Digi) Aug 18 - Dig Deeper Stories (Digi) June 2018 - Photo Contest (Digi) April 18 - ROLL Box Concept (Print/Digi) Feb 18 - Event Promo Cards (Print) Feb 18 - I Packed Your Order Cards (Print) Feb 18 - Multimedia Specialist Andrew Kitto (Joined Team) Jan 18 - rollrecovery.com (Digi) Jan 18 - Catalog (Print) Nov 17 - 10x20' Trade Show Booth (Print) Nov 17 - New R8 Packaging (Print) Feb 17 - Brand Photographer (Print/Digi) 17 - Content Model (Print/Digi) 17
- Manage and strategically grow Saucony’s social media channels - Develop and maintain a messaging calendar - Plan and implement programs to grow a fanbase and create meaningful dialogue with consumers - Establish a voice and personality for the brand in social media channels - Monitor and participate in conversations and content that surround the brand - Content development and curation for the Saucony blog - Assist with digital brand campaigns and launches - Work with Marketing team to develop advertising each season - Manage retail partnership initiatives and deadlines - Assist Saucony marketing team with digital needs - Sales meeting preparation - Reporting Projects - RUNAWAYS: Flagstaff, Boulder, Bend, Ann Arbor, Vancouver, Chicago, San Francisco, NYC (2016) - FloTrack x Saucony shoots: Molly Huddle, Jared Ward, Duane Solomon - Lifestyle content: Run Pops Collection, Ride 9, Freedom ISO (2016) - Collaboration giveaways: ROLL Recovery, Garmin (2016) - Discovered & hired photographer Jason Suarez (October 2015-2017) - Content photographer (2013-2017) - Content model (2013-2017)
- Enhances retail sales by educating and demonstrating visual guidelines and selling techniques to retail clients. - Establish rapport with local clients, department managers and sales associates to position the brand in superior locations in the store / department. - Perform clinics and seminars to inform sales associates of the features and benefits of products. - Coordinate and conduct special events. - Analyze current stock levels and performance with buyers, managers and sales executives. - Communicate markdowns and special events to management and sales executives. - Observe, monitor, and report trends in fashion. - Assist at sales meetings and industry trade shows. - Enhance visual presentation of the brand with current P.O.P. - Perform duties consistent with the company goals and policies. - Perform other duties as required/assigned by manager. - Created social media posts for Saucony sponsored retail events with a consistent concept.
- Interim Head Men's and Women's Cross Country Coach (June - August 2014) - Assist with all practices and races. - Assist with monitoring student-athletes academic needs and other administrative duties. - Assist with scouting and recruiting - NCAA D1 Certified. - Certified in CPR-AED and First Aid. - Content Creator for the "HofstraCrossCountry" Instagram account. - Photographer for the Men's and Women's Hofstra Cross Country Athletic Communications web pages.
Sales Associate - Trained to do gait analysis by eye and evaluate each individuals natural biomechanics. - Answer any questions in regards to running shoes, accessories, apparel and nutrition. - Consistently studying each individual brands shoe line, accessories and apparel updates. - Assist with processing and shipping online orders from the Runner's Edge online website. - adidas Ambassador; drive sell through and promote brand awareness. - Newton School of Running; attended "Newton on the Run" clinic in NYC. Designer / Marketing - Create print and web promotional pieces for Runner's Edge. - Photographer for Runner's Edge events, clinics, races and various promotional pieces. - Designer for the Runner's Edge monthly featured employee project. - Designer for the Runner's Edge monthly window display. - Designed the 2014 Main Street Mile logo. - Designed the 2014 Tobay Triathlon Bicycle Jersey. - Designed the 2014 Run Long Island Graphic shirt. - Designed the 2014 Section 8 Winter Track County Championship shirt. - Designed the 2012 Runner's Edge LI 5k Women's Run shirt. - Content Creator for the "Runner's Edge" Facebook page. - Content Creator for the "Runners_Edge" Instagram account. - Creator for print ads in the monthly GLIRC Footnotes Magazine. Sponsored Runner - Train and compete with Team Runner's Edge. - GLIRC (Greater Long Island Running Club) Individual Member.