San Diego, California, United States
Brand marketer specializing in integrated campaign strategy, paid media, and content partnerships for B2B and B2C tech brands. My experience spans paid social (LinkedIn, Meta, Reddit), programmatic (DV360, Youtube, The Trade Desk, Amazon DSP), CTV, premium publisher sponsorships, and brand lift measurement, managing multi-million dollar budgets and cross-functional teams from brief to measurement. Background spans in-house (ServiceNow, HP) and agency (Tinuiti). Let’s connect!
Digital media strategist managing strategy and activations across paid social (Meta, Linkedin, Reddit) and programmatic channels, CTV/OLV, display, video, digital audio, for enterprise B2B Brand and Thoughtleadership campaigns. Negotiated and managed PMP/PG deals and custom sponsorships with premium publishers (ESPN, CBS Sports, Bloomberg, CNBC, WSJ, Forbes). Ran paid social campaigns to drive awareness, engagement, and full-funnel audience activation. Led Brand Lift Studies, A/B testing, and audience and creative optimization that delivered 3x QoQ growth in landing page traffic and measurable awareness lift. Owned executive reporting and strategic recommendations across weekly, monthly, and quarterly reviews. Coordinated cross-functional execution across Creative, Content, Data, and agency teams on complex concurrent programs. Platforms: DV360, CM360, The Trade Desk, Amazon DSP, Yahoo DSP, Meta, LinkedIn, Reddit, Instagram
Managed end-to-end programmatic and ecommerce campaign execution for HP's North America Consumer Electronics portfolio, owning $600K to $2M in quarterly media spend across Google DV360, Amazon DSP, Yahoo DSP, and The Trade Desk.Owned planning, scheduling, launch, optimization, and post-campaign analysis across display, video, and programmatic channels. Optimized budgets, audiences, and KPIs across DSPs to improve campaign efficiency and performance. Coordinated cross-functionally with AdOps, Creative, Analytics, and external partners to manage campaign dependencies, asset delivery, and landing page QA against promotional calendars. Designed workflows that reduced bottlenecks between planning, creative delivery, and activation, improving time-to-market on new product launches. Platforms: DV360, Amazon DSP, Yahoo DSP, The Trade Desk
Managed and optimized retail media campaigns across Amazon, Walmart, Instacart, and Target marketplace platforms for CPG clients, owning Sponsored Products, Sponsored Brands, and Sponsored Display strategy across Vendor and Seller accounts. Adjusted CPC bids, budgets, and targeting parameters to improve campaign efficiency and maximize return on ad spend. Built recurring and ad-hoc reporting from multiple data sources to deliver weekly, monthly, and quarterly performance insights to clients and internal stakeholders. Led client onboarding, campaign launches, and MobiusX platform integrations, serving as the primary point of contact and coordinating delivery across Creative, Merchandising, and Development teams. Owned the build and QA of Amazon Product Detail Pages and Enhanced Brand Content, coordinating imagery, copy, and content layouts to maintain brand guideline adherence and UX best practices across devices. Identified opportunities to streamline day-to-day workflows and troubleshot MobiusX platform issues for Self Service clients, improving operational efficiency and ensuring timely resolution. Platforms: Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, MobiusX
-Supports Sales team in preparing for sales pitches, including market research, customizing presentations, and collaborating on building a demo of our product. -Translates Sales requirements into quality product demos by creating “audits” of the prospect company’s locations in the Chatmeter software platform, tailored to support the sales pitch -Supports the Customer Success team in preparing for client meetings by providing research, customer data, and other key metrics. Responsible to analyze certain KPI's for clients and building slides and graphs using the dashboard numbers to improve client's local SEO presence -Assist Listings management Reps with improving client's pages on Google, Facebook, Yelp, and Apple.
Authentically acknowledges each guest’s entrance and exit with and smile and in a friendly professional manner. Maintain food and beer education through information provided in the Monthly Service Tools in regards to the Monthly Beer & Food Pairing and Beer education, to be able to engage in discussions with guests. Efficiently seat guests at various dining tables.